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'決定咖啡連鎖店成敗與“內涵品味”定位很重要'

'/uploads/allimg/161226/8-161226101K1N9.jpg'

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'最容易塑造咖啡整體情境的首推庭園型咖啡館，這種類型咖啡館雖然要靠人潮流量支撐，但如果能夠以鮮明的風格特色打出知名度，靜巷內一樣可以吸引目的性登門，仍然能夠高朋滿座。 靜巷內的社區型咖啡館須注意鄰里關係。但是這種類型的咖啡館，就得要在社區造景'

'164'

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''

'2016-12-26 10:17:55'

'2016-12-26 10:17:53'

'90131'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<div>
	　最容易塑造咖啡整體情境的首推庭園型咖啡館，這種類型咖啡館雖然要靠人潮流量支撐，但如果能夠以鮮明的風格特色打出知名度，靜巷內一樣可以吸引目的性登門，仍然能夠高朋滿座。</div>
<div>
	　　</div>
<div>
	　　靜巷內的社區型咖啡館須注意鄰里關係。但是這種類型的咖啡館，就得要在社區造景下工夫，一座典雅秀麗的社區庭園，風格別具的咖啡文化與醒目的招牌，不僅能夠帶給顧客品位的象徵，也能增加引客入內的意願。</div>
<div>
	　　</div>
<div>
	　　另外巷內型的咖啡館**優先選擇邊間，明亮採光、綠意窗臺，都能爲小店加分，值得注意的是者特別要做好鄰居的工作。由於巷內多爲住家，如果開設時間過晚，或是顧客喧譁、造成髒亂，都會引來鄰居不滿。</div>
<div>
	　　</div>
<div>
	　　如果從租金考慮，經營者也可以考慮開在二樓，除了優先選擇可以增加外露面的空間外，梯間也需要特別設計，柔和明亮的燈光，素樸質材的地磚與壁面，都能有助於顧客上門。如果更貼心一點，在樓梯口設置與飲料單，或者是放一些關於咖啡知識方面的牆畫之類的**是用照片表現實體，更能打消顧客猶豫心情。</div>
<div>
	　風景區咖啡館**與鄰近都市維持1小時以內的車程。過去大家都不懂得利用先天的休閒資源，風景區內提供的都是千篇一律的餐飲內容，商店外觀也沒有經過精心設計，但是隨着休閒時間增加，以及人們眼界提高，高品質的餐飲，很容易在風景區風立足。</div>
<div>
	　　</div>
<div>
	　　一間風格**、能夠提供完整情境的休閒型咖啡館，如果能夠運用媒體力量，很容易就成爲新興的旅遊休憩點，只是這種類型的咖啡館，**能夠與都市維持在1小時的車程範圍內，還有附近能有景觀與遊憩資源相結合，成爲都市人1日遊的行程。由於風景區道路彎曲複雜，創意醒目的路標與店招，是最重要的指引，而且在裝潢設計時須考慮到與整體環境搭配，成爲當地的明顯地標。<br />
	<img alt="" src="/uploads/allimg/161226/8-161226101K1N9.jpg" style="width: 317px; height: 300px;" /></div>
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'決定咖啡連鎖店成敗與“內涵品味”定位很重要_咖啡資訊_咖啡新聞_中國咖啡網'

'決定,咖啡,連鎖店,成敗,內涵品味,定位,重要,容易,塑造'

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