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'<div>
在舊金山SoMa地區，新開發過的古老倉庫街區矗立着很多時尚的現代辦公樓。在一家名爲“Sightglass Coffee”的咖啡店內，附近IT公司的員工們正圍坐在一張大桌子前開會。在咖啡烘焙機旁裝着咖啡豆的容器堆成了小山，即將被送往Adobe、Dropbox等附近的著名IT公司。</div>
<div>
Sightglass在咖啡豆的進貨、烘焙方式和沖泡方法上傾注心思，使用淺焙咖啡豆的散發着獨特果酸味的咖啡成爲這家店的招牌。由擁有豐富咖啡知識的咖啡師親手調製，每杯價格在3.5美元(約合人民幣22元)到5.5美元(約合人民幣34元)之間。雖然比普通的咖啡店價格略高，但店前有時也會排起長龍。週末的店內擠滿了遊客。</div>
<div>
在講述美國的咖啡文化時，舊金山是不可或缺的存在。對岸的奧克蘭倉庫街匯聚了很多烘豆師。據說濃縮咖啡(Espresso)和拿鐵咖啡(Caffè Latte)就是從舊金山近郊開始在美國逐漸流行開來。被稱爲舊金山四大咖啡店的除 Sightglass外，還有已進入日本市場的“藍瓶咖啡館(Blue Bottle Coffee)”“Ritual Coffee Roasters”以及“Four Barrel Coffee”。</div>
<div>
藍瓶咖啡館計劃在全球範圍內開展連鎖店經營。Ritual、Four Barrel和Sightglass將加強在舊金山市內的店面運營和批發業務。</div>
<div>
光顧這些咖啡店的顧客多是IT企業的員工，而對其投資的也是IT企業。據稱藍瓶咖啡館獲得了約47億日元的融資，全部來自谷歌旗下的投資公司。Twitter的聯合創始人則成爲了Sightglass的投資者。</div>
<div>
Four Barrel的創始人傑瑞米•圖克(Jeremy Tooker)表示：“幾乎每天都能收到申請注資的郵件”。資深烘豆師翠西•勞斯蓋博(Trish Rothgeb)說：“美國咖啡的質量還有很大的提高空間”，投資家們預測，新業態的咖啡市場還有很大的增長空間<img alt="" src="/uploads/allimg/161221/8-16122110344O61.jpg" style="width: 300px; height: 300px;" /></div>
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