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'精品咖啡and“外行”顧客 咖啡館該如何平衡?'

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'精品,咖啡,and,外行,顧客,咖啡館,如何,平衡,作爲,了'

'作爲了解咖啡的人，我們都知道咖啡烘的越深，咖啡本身的口味流失的就越多。說到這，就讓我們先來談談烘焙，烘焙包括輕度、中度、深度烘焙。 現在，大多數精品咖啡烘焙商都會盡可能地把咖啡烘的輕一些，好讓咖啡的口味與包裝上形容的那些花香味、水果味相吻合'

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'2016-12-20 10:30:00'

'2016-12-20 10:29:51'

'89178'

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NULL

'<div>
	作爲了解咖啡的人，我們都知道咖啡烘的越深，咖啡本身的口味流失的就越多。說到這，就讓我們先來談談烘焙，烘焙包括輕度、中度、深度烘焙。</div>
<div>
	　　現在，大多數精品咖啡烘焙商都會盡可能地把咖啡烘的輕一些，好讓咖啡的口味與包裝上形容的那些花香味、水果味相吻合。</div>
<div>
	　　我並不是在說這麼做是錯的，我本人就很喜歡喝純的滴濾咖啡，喜歡那種明亮的酸味。但從消費者的角度來考慮，他們真的能理解你的用意嗎?無論你的咖啡廳開在哪裏，無論每天來你家喝咖啡的都是哪些人，你是否觀察過顧客們是喝拿鐵和卡布奇諾多一點，還是喝手衝單品咖啡多一點呢?</div>
<div>
	　　如果像文章開頭那樣，你的顧客完全無法理解你所投入的激情與熱愛，你該怎麼做呢?是堅持精品，只賣輕度烘焙的單品咖啡，完全忽視顧客們的感受。還是迎合顧客的需求，提出一些更易使人接受的中度烘焙拼配咖啡。每個人都需要好好想想這個問題：你當初開咖啡廳是爲了什麼?你的咖啡廳爲誰而開?是爲了你自己和對精品咖啡的愛?還是爲了你的顧客，爲了從他們那裏賺到錢?說到底，你會爲了迎合顧客去改變你的營銷策略和產品種類嗎?</div>
<div>
	　　記住，我們永遠會遇到只喝加糖加奶咖啡的顧客，並且無法強迫任何人接受我們的想法。無論瞭解或是不瞭解精品咖啡，他都是我們的顧客，任何一位顧客都不該在咖啡廳裏受到歧視和冷漠，每一位顧客都理應得到最好的服務。</div>
<div>
	　　因此你需要重視顧客的反饋，因爲只有積極的反饋纔會讓咖啡廳的盈利能力得到提升，還需要因地制宜，如果你家的輕度烘焙單品咖啡賣的更好，那就堅持主打單品咖啡;與此同時，你也要考慮到那些不理解精品咖啡的顧客的感受，適當推出中度烘焙的拼配咖啡，以迎合他們對於奶基咖啡的需要。</div>
<div>
	　　這樣說的目的並不是想讓你改變你的經營宗旨，而只是建議你去嘗試迎合顧客們的需求。我知道你對精品咖啡無比執着，無論是採購、烘焙還是沖泡都無不體現着你對極致完美的追求。但如果你能夠滿足顧客們的需求，去適當調整你的產品種類，讓你的咖啡廳變得更加成功，何樂而不爲呢?</div>
<div>
	　　無論是自己烘焙還是從當地的烘焙商採購，在選購原材料和制定產品種類時，一定要把顧客的需求放在第一位，面對顧客要有同理心。</div>
<div>
	　　當然，你也可以準備兩份菜單，一份專爲熱愛精品咖啡的人士準備，另一份則爲那些剛剛接觸咖啡、處於入門階段的顧客們量身打造。</div>
<div>
	　　作爲咖啡館經營者，滿足消費者的需求是必要的，首先要提供讓消費者滿意的產品。不過，經營者也不能爲了迎合消費者而忘了初衷，精品咖啡是一定要堅持的，對咖啡品質執着追求才能打造專業的咖啡館，而不是一間提高咖啡飲料的店面。<img alt="" src="/uploads/allimg/161220/8-16122010294b45.jpg" style="width: 352px; height: 220px;" /></div>
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'精品,咖啡,and,外行,顧客,咖啡館,如何,平衡,作爲,了'

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  'c' => 'show',
  'id' => '89947',
  'm' => 'index',
)