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'<div>
有一句廣告語是這樣說的：聽說下雨天，音樂和巧克力更配;那舒適放鬆的環境和現磨咖啡最配。喝咖啡除了首先現磨咖啡外，咖啡店的環境也是很重要的。爲什麼有的咖啡廳門庭若市?就好比帕斯庫奇三里屯店每天人流不斷，節假日期間日營業額近萬元。</div>
<div>
在總部回訪中，三里屯店長說道：“顧客對我們家的咖啡讚不絕口，同等的市場價格我們家爲消費者提供“BIGSIZE”大杯咖啡，非常實惠;而且店面的設計是由專業的意大利設計團隊結合當地特色提供店面設計方案;同時，近年意大利文化的盛行也爲我們咖啡館吸引了更多地域的顧客。”</div>
<div>
從麥斯威爾等大型快消品牌美人遲暮般的落寞，並不是因爲它們做錯了什麼。作爲傳統的大型快消品品牌，能顛覆它們的可能並不是同行，而是新的消費趨勢。隨着現磨咖啡逐漸被消費者喜愛，現磨咖啡品牌未來的發展空間是巨大的</div>
<div>
環顧整個咖啡行業，速溶咖啡增速放緩，速溶咖啡、方面便、可樂等快消品正在被消費者列入“不受歡迎名單”，健康的現磨咖啡逐漸成爲市場新寵，也成爲創業者的投資對象。</div>
<div>
相比速溶帕斯庫奇咖啡更健康</div>
<div>
最早接觸咖啡的人大多都是從速溶開始的，沖泡簡單，兌水即可，但口感單調，缺乏滋味的豐富和變化。嚴格說來，“速溶咖啡”並不是真正意義上的咖啡，如同香精、糖精、奶精、味精等一些垃圾化工食品一樣，它們對人體的危害是衆所周知、毋庸置疑的。</div>
<div>
而現磨咖啡不同，就好比帕斯庫奇現磨咖啡是將來海地的新鮮的咖啡豆精選後烘焙出來，然後加水通過咖啡機快速粹取出來，它除了香濃美味、口感豐富外，內涵適量咖啡因和許多礦物質，這些物質對我們的身體是大有益處。</div>
<div>
某速溶咖啡在中國市場份額連年下滑，如今已不足10%，整個工廠將在今年12月底關閉。近期，速溶咖啡龍頭雀巢發佈的16年上半年財報顯示，其銷售實際增長率僅爲2.8%，增長率和淨利率都低於預期。<img alt="" src="/uploads/allimg/161220/8-161220102421260.jpg" style="width: 352px; height: 220px;" /></div>
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