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'據統計，臺灣咖啡相關產業產值高達600億成軍-近10年的LOUISA路易'

'/uploads/allimg/161219/8-16121910194O21.jpg'

'據統計,臺灣,咖啡,相關,產業,產值,高達,600億,成軍,'

'這十幾年來，臺灣喝咖啡的習慣已漸漸養成，尤其在1998年星巴克正式進入臺灣後，掀起現煮咖啡熱潮；2005年便利店加入戰局，至今，咖啡店林立，喝咖啡的人口愈來愈多，臺灣咖啡店總數也突破2千家。 據調查，CITY CAFE獨佔鰲頭，1年營業額上百億元，星巴克也有8'

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''

'2016-12-19 10:19:54'

'2016-12-19 10:19:51'

'88982'

''

''

''

''

'據統計，臺灣咖啡相關產業產值高達600億成軍-近10年的LOUISA路易莎咖啡異軍突起'

''

''

''

''

''

''

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NULL

'<div>
	這十幾年來，臺灣喝咖啡的習慣已漸漸養成，尤其在1998年星巴克正式進入臺灣後，掀起現煮咖啡熱潮；2005年便利店加入戰局，至今，咖啡店林立，喝咖啡的人口愈來愈多，臺灣咖啡店總數也突破2千家。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 據調查，CITY CAFE獨佔鰲頭，1年營業額上百億元，星巴克也有80多億元，至於其它連鎖咖啡館，包括伯朗咖啡、丹堤、怡客、西雅圖，都各自擁有死忠粉絲。面對路易莎的強勢壓境，老將們老神在在，但，也求新求變，星巴克大展特色門市，且大推星禮程會員卡，祭出經營熟客策略；伯朗咖啡也推不同特色的新店型，招牌以質感黑凸顯&lsquo;MR. BROWN Cafe&rsquo;，店內裝潢呈現摩登、時尚的現代化風格</div>
<div>
	成軍近10年的LOUISA路易莎咖啡異軍突起，短短1年半內，火速開了上百家，達到235店，路易莎咖啡創辦人黃銘賢更喊出，今年要開到300店，總店數僅次於統一星巴克的400店。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 路易莎咖啡在2007年成立第1間門市，當時以外帶的型態爲主，黃銘賢跟父親借貸，以50萬元創業，去年1月全臺門市才90幾店，至今大舉展店逾200多店，且店型從小坪數的外帶到現在中、大坪數的內用門市，溫暖色調的裝潢，加上平價咖啡，成功在市場掀起一陣討論旋風。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 路易莎副總向浩誠表示，目前加盟比重約8成，由於去年快速展店，業績也較前年成長6成，爲了因應擴大的市場，路易莎在去年斥資千萬設立烘豆廠，今年8月增設烘豆二廠。展店的範圍除了在本島，也會到金門、澎湖離島開店。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 除了大舉展店，路易莎今年也跟華航合作，飛澳洲墨爾本的航線，將可喝到路易莎特調的拿鐵。路易莎統計，臺灣咖啡市場最受消費者青睞的就是拿鐵，每年銷售杯數超過5億杯，年產值直逼300億元。向浩誠表示，與華航的合作有助打響品牌知名度，未來還會有更多一系列的活動與消費者溝通<br />
	<img alt="" src="/uploads/allimg/161219/8-16121910194O21.jpg" style="width: 360px; height: 220px;" /></div>
'

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