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'星巴克今年將在滇培訓3000餘名咖啡種植者'

'/uploads/allimg/161125/8-161125102J5218.jpg'

'巴克,今年,培訓,3000,餘名,咖啡,種植者,'

'近日，星巴克全球總裁霍華德舒爾茨（Howard Schultz）及其高管團隊一行親臨成都，出席星巴克夥伴及家屬交流會，與1300餘名星巴克夥伴及其家人展開面對面的交流。霍華德舒爾茨在交流會上重申了中國市場對星巴克未來發展的重要性，並宣佈了一系列業界創新和領'

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''

'2016-11-25 10:27:50'

'2016-11-25 10:27:47'

'86698'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<div>
	&nbsp;近日，星巴克全球總裁霍華德&middot;舒爾茨（Howard Schultz）及其高管團隊一行親臨成都，出席星巴克夥伴及家屬交流會，與1300餘名星巴克夥伴及其家人展開面對面的交流。霍華德&middot;舒爾茨在交流會上重申了中國市場對星巴克未來發展的重要性，並宣佈了一系列業界創新和領先的夥伴福利措施，進一步提升員工和顧客的星巴克體驗。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; &nbsp; 記者瞭解到，星巴克1999年進入中國市場，直至2011年才進入雲南市場。雖然星巴克進入雲南市場的時間不長。但早在在2007年，星巴克就已開始在雲南採購咖啡豆，開啓與雲南的咖啡緣。2009年1月14日，星巴克在其十週年慶典上，推出&ldquo;鳳舞祥雲&rdquo;的咖啡新品，是星巴克第一款採用中國咖啡豆的綜合咖啡，而這些咖啡豆就來自於雲南。2012年12月，亞太地區及中國首個咖啡種植者支持中心落地普洱，使得星巴克的農藝學家及質量專家直接與雲南的咖啡種植者能夠進行直接的合作，共同提高咖啡品質。時至今日，這座支持中心已經培訓了5000多名咖啡種植者。值得一提的是，2016年，預計將有3000多名咖啡種植者通過咖啡種植支持中心提供專業技術上的幫助。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; &nbsp; 據介紹，星巴克在雲南的採購量增加了85%，在把雲南的咖啡豆賣到全世界的同時，星巴克對於雲南咖啡產區的依賴也是日漸加深。</div>
<div>
	<img alt="" src="/uploads/allimg/161125/8-161125102J5218.jpg" style="width: 400px; height: 312px;" /></div>
'

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'巴克,今年,培訓,3000,餘名,咖啡,種植者'

'近日，星巴克全球總裁霍華德舒爾茨（Howard Schultz）及其高管團隊一行親臨成都，出席星巴克夥伴及家屬交流會，與1300餘名星巴克夥伴及其家人展開面對面的交流。霍華德舒爾茨在交流會上重申了中國市場對星巴克未來發展的重要性，並宣佈了一系列業界創新和領'

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