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'<div>
<div>
值得注意的是,麥格理近日發表研究報告稱,康師傅最壞時刻已經過去,市場會對康師傅重新估值,2016年第二季盈利或見底,預計盈利逐步復甦,其2016及2017財年盈利分別增長6.7%及7.1%。</div>
<div>
</div>
<div>
麥格理還提到,今年7至8月天氣較去年熱,刺激飲品需求,特別是8月下旬。麥格理認爲,這有利清理存貨及刺激2017年銷售。同時,康師傅飲品業務展現強勢,第三季因低產能帶來的損失可以減少。麥格理認爲,逾30%的產能已見底。麥格理預計康師傅飲品銷售在今年第三季及第四季分別升2%及7%,而飲品純利率會由今年的0.6%增至明年2.3%,後年再增至3.1%。智通財經瞭解到,星巴克與康師傅的合作是從去年3月開始的,兩家公司簽署合作協議,在中國大陸生產星巴克即飲飲品,並拓展本地市場分銷渠道。目前可以看到,新推出的瓶裝“星冰樂”背籤中的生產地由美國變爲中國。</div>
<div>
</div>
<div>
此外,另外一家港股上市公司統一,此前藉助網絡熱播節目《奇葩說》大力推廣雅哈咖啡,並將其定價在五元到十幾元不等,康師傅與星巴克合作的咖啡定位在10元。</div>
<div>
有市場分析認爲,中國咖啡市場在飲料行業佔比不足2%,市場競爭空間尚大。中國目前即飲咖啡和功能飲料市場爲60億美元,未來三年該市場還將進一步增長20%。</div>
<div>
</div>
<div>
據英國佳納地亞公司的調查數據顯示,2009-2013年,中國即飲咖啡複合增長率達到34.2%。中國產業調研網認爲,高品質的咖啡將會是中國未來的消費主流。<br />
<img alt="" src="/uploads/allimg/161210/8-1612101034315L.jpg" style="width: 352px; height: 220px;" /></div>
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