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'康師傅聯合星巴克搶佔10元即飲咖啡市場'

'/uploads/allimg/161210/8-1612101034315L.jpg'

'康師傅,聯合,巴克,搶佔,10元,即飲,咖啡,市場,值得注意'

'值得注意的是，麥格理近日發表研究報告稱，康師傅最壞時刻已經過去，市場會對康師傅重新估值，2016年第二季盈利或見底，預計盈利逐步復甦，其2016及2017財年盈利分別增長6.7%及7.1%。 麥格理還提到，今年7至8月天氣較去年熱，刺激飲品需求，特別是8月下旬。'

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'2016-12-10 10:34:34'

'2016-12-10 10:34:32'

'88615'

''

''

''

''

''

''

''

''

''

''

''

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NULL

'<div>
	<div>
		&nbsp;值得注意的是，麥格理近日發表研究報告稱，康師傅最壞時刻已經過去，市場會對康師傅重新估值，2016年第二季盈利或見底，預計盈利逐步復甦，其2016及2017財年盈利分別增長6.7%及7.1%。</div>
	<div>
		&nbsp;</div>
	<div>
		&nbsp; 麥格理還提到，今年7至8月天氣較去年熱，刺激飲品需求，特別是8月下旬。麥格理認爲，這有利清理存貨及刺激2017年銷售。同時，康師傅飲品業務展現強勢，第三季因低產能帶來的損失可以減少。麥格理認爲，逾30%的產能已見底。麥格理預計康師傅飲品銷售在今年第三季及第四季分別升2%及7%，而飲品純利率會由今年的0.6%增至明年2.3%，後年再增至3.1%。智通財經瞭解到，星巴克與康師傅的合作是從去年3月開始的，兩家公司簽署合作協議，在中國大陸生產星巴克即飲飲品，並拓展本地市場分銷渠道。目前可以看到，新推出的瓶裝&ldquo;星冰樂&rdquo;背籤中的生產地由美國變爲中國。</div>
	<div>
		&nbsp;</div>
	<div>
		&nbsp; 此外，另外一家港股上市公司統一，此前藉助網絡熱播節目《奇葩說》大力推廣雅哈咖啡，並將其定價在五元到十幾元不等，康師傅與星巴克合作的咖啡定位在10元。</div>
	<div>
		有市場分析認爲，中國咖啡市場在飲料行業佔比不足2%，市場競爭空間尚大。中國目前即飲咖啡和功能飲料市場爲60億美元，未來三年該市場還將進一步增長20%。</div>
	<div>
		&nbsp;</div>
	<div>
		&nbsp; 據英國佳納地亞公司的調查數據顯示，2009-2013年，中國即飲咖啡複合增長率達到34.2%。中國產業調研網認爲，高品質的咖啡將會是中國未來的消費主流。<br />
		<img alt="" src="/uploads/allimg/161210/8-1612101034315L.jpg" style="width: 352px; height: 220px;" /></div>
</div>
<br />
'

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'康師傅,聯合,巴克,搶佔,10元,即飲,咖啡,市場,值得注意'

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