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'<div>
對此，AimeeLu 嘗試用 “能和閨蜜分享下午茶的咖啡館” 打動三四線城市的潛在客戶，用舒適的環境、輕鬆的氛圍、時尚的體驗和貼心的服務來提升她們心中的品牌形象，爭取她們的信賴，促成她們對於化妝品的感性消費。在 AimeeLu 咖啡館中，顧客可以在享用咖啡甜品的同時體驗 AimeeLu 護膚產品，同時在線上或線下進行選購——零售行業除了可以單純在線上銷售之外還能與咖啡相結合，成爲線下咖啡廳中一個鮮明有趣的元素。</div>
<div>
假如下沉到三四線城市，咖啡廳場景有機會改造零售業麼?</div>
<div>
起於微商的 AimeeLu 原本就擁有一個代理商隊伍，他們來自全國各地、分屬各行各業。現在，原有的代理商可以通過加盟 AimeeLu 咖啡嘗試參股回購，並且不同於新的加盟商，他們不需要支付額外的加盟費用。目前，AimeeLu 咖啡正在鼓勵加盟，天津、唐山、合肥、武漢和宜昌的店面正在籌劃中。</div>
<div>
然而作爲一次新的嘗試，AimeeLu 若想大規模走到線下就會面臨服務環節的課題：店中 “咖啡師 + 店員” 的搭配能否增強護膚體驗麼?“咖啡店員” 的形象不夠鮮明準確，如何獲得顧客對於美妝產品的信任?如果加盟店增多，如何在美妝和咖啡兩方面實現服務標準化?</div>
<div>
AimeeLu 此次用 “線下體驗促成線上消費” 的模式，營業首日就收穫六千以上的營業額，其中護膚品收入佔了將近七成。這或許能說明，在零售業受電商侵蝕的背景下，咖啡館這一場景作爲流量的入口，有一定的延伸空間：無論是從品牌形象的塑造，還是從輻射的市場範圍、轉化爲消費的效率來說，咖啡廳這個下午茶場景的商業價值都有待開發。</div>
<div>
除了餐飲之外，咖啡廳提供給消費者的體驗可以發展成一種普遍的商業模式，應用在其他消費品類當中。只要場景和產品契合，服務到位，咖啡廳場景帶來的商業價值可是非常巨大的。其他消費行業，尤其是快消費品行業可以借鑑一下這種新型商業模式。<br />
<img alt="" src="/uploads/allimg/161208/8-16120Q02220U4.jpg" style="width: 352px; height: 220px;" /></div>
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