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'<div>
對中國市場充滿信心</div>
<div>
</div>
<div>
2015年,中國全年經濟增長(GDP)從上年的7.3%下降到6.9%,這也是25年來的最低水平,目前中國的經濟增速放緩是不爭的事實。</div>
<div>
</div>
<div>
然而,星巴克CEO霍華德·舒爾茨不止一次對外宣佈,公司在中國的市場規模未來將超過美國本土成爲全球第一大市場,對中國市場充滿了信心。</div>
<div>
</div>
<div>
星巴克爲何如此看重中國市場,此次佈局中國市場又是基於一個什麼樣的考慮?</div>
<div>
</div>
<div>
星巴克相關負責人在接受法治週末記者採訪時說:“在日前舉行的星巴克全球股東大會上,霍華德·舒爾茨就明確表示過‘中國的中產階級會在未來的十年裏增長到6億人次’,星巴克認爲中國市場仍然有巨大的市場潛力。”</div>
<div>
</div>
<div>
雲南省咖啡行業協會副會長鬍路也向法治週末記者分析稱:“在美國,星巴克通過幾十年的發展部署,其市場已趨於飽和,而在中國,咖啡消費的潛在空間特別大。”</div>
<div>
</div>
<div>
據胡路介紹,目前,世界咖啡消費的增長速度平均是1.5%—2%左右,但是中國的咖啡消費增長速度能夠達到20%左右,世界各國均看好中國咖啡市場的增長,所以紛紛湧入了中國。</div>
<div>
</div>
<div>
“縱觀近幾年星巴克的在華擴張,其正在不斷向中國三四線城市下沉,受益於此前十多年的耕耘,其在上述中國市場也取得了巨大的成功”。胡路進一步表示。</div>
<div>
</div>
<div>
中國食品商務研究院食品飲料品牌專家朱丹蓬也表示,在星巴克全球多個市場趨於飽和的背景下,整個中國市場對星巴克營收和利潤貢獻方面,在全球範圍之內是獨佔鰲頭的,從這個角度來說,星巴克對於整個中國的戰略肯定是信心滿滿的。</div>
<div>
</div>
<div>
星巴克披露的最新財報也顯示,目前,中國及亞太大區的利潤率達到32%,美洲大區的利潤率爲21.1%,歐洲、中東及非洲大區的利潤率僅1.9%。<img alt="" src="/uploads/allimg/161122/8-161122094523262.jpg" style="width: 331px; height: 220px;" /></div>
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