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'開咖啡店如何挖掘咖啡背後的消費體驗?' |
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'咖啡+模式，是開啓消費者多元化體驗的不錯選擇。越來越精明的消費者們，已經不再滿足於某個行業某種產品提供的單一體驗。比如，消費者到書店買書，他們不僅希望可以挑到一本好書，也希望可以在書店的一角，舒適安逸的享受一刻的休閒。所以，如果你的咖啡館，' |
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'<div>
“咖啡+”模式，是開啓消費者多元化體驗的不錯選擇。越來越精明的消費者們，已經不再滿足於某個行業某種產品提供的單一體驗。比如，消費者到書店買書，他們不僅希望可以挑到一本好書，也希望可以在書店的一角，舒適安逸的享受一刻的休閒。所以，如果你的咖啡館，只能給顧客一杯咖啡，那麼無疑是在宣判自己的“死期”。在瞭解顧客的偏好的前提下合理整合需求，形成複合型的多種經營模式，爲消費者拓寬除咖啡以外的附加體驗。現如今“咖啡+輕食”、“咖啡+圖書”都是普遍的複合模式。對單一經營模式的破解，並不是多種業態簡單的雜糅堆砌，而是確保咖啡爲絕對主角的基礎上，以消費需求爲基點而延伸的合理搭配。</div>
<div>
一個鮮明的主題，在爲消費者營造個性化的消費體驗的同時，也爲消費者呈上一張辨識度極高的名片。咖啡館不能僅僅是一間咖啡館，客人上門也並不只是爲了一杯咖啡。有時窗外一道風景，店內的一抹古色，都遠勝於眼前的一杯氤氳。或是奧妙神奇的傳奇部落，或是呆萌爆棚的貓咪，都可以成爲極具特色的咖啡館主題。只要你肯創新，就會有人爲你的獨特標籤買單。</div>
<div>
雖然根據數據顯示，在全球新興的咖啡市場中，中國每年的咖啡市場增長率超過世界水平的10倍。但是這並不意味着經營咖啡店是一件容易的事情，如何不斷地挖掘消費需求，並尋找特色賣點，以提供給消費者更好的體驗，是每一個經營者都應該思考的問題<br />
<img alt="" src="/uploads/allimg/161221/8-1612211023594H.jpg" style="width: 232px; height: 154px;" /></div>
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