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'營銷對於一個咖啡品牌或者加盟店來說有多重要' |
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'<div>
雀巢爲一款新咖啡上市做推廣,雀巢設計了一款能實時反映咖啡豆消耗情況的主題頁。一瓶新款咖啡被藏在咖啡豆裏面,規則爲越多粉絲點“贊”,咖啡豆減少的越快,達到一定的程度,最終,新款咖啡的神祕面紗就此解開!這也告訴我們新媒體營銷對咖啡加盟店的重要性,傳統營銷途徑和新媒體營銷途徑互相結合,將會達到更好的效果。</div>
<div>
</div>
<div>
此案例就很好的抓住了消費者的獵奇心理,到底是怎麼一種咖啡呢?爲了滿足自己好奇心,不但會自己來點擊,可能還會邀請自己的好友來點擊,這就形成了一種病毒性傳播,本身的這個過程就是一個很好的營銷,讓消費者免費爲自己做廣告,你可能會和好友說雀巢咖啡出了新產品快去點“贊”來滿足好奇心理。</div>
<div>
</div>
<div>
上面這兩個案例都成功地抓住了消費者的獵奇心理,並制定對應的營銷方案,從而達到令人驚喜的效果。對於咖啡加盟店來說,如何利用消費者的獵奇心理制定合適的營銷計劃,這是每一個咖啡加盟店經營者都需要思考的問題。</div>
<div>
當你聽說一杯咖啡要賣到5000日元(約合人民幣400多元)時,你肯定會大驚失色。而當你聽說這樣的咖啡加盟店的顧客竟然絡繹不絕時,你更會感到不可思議,但這是真的。</div>
<div>
</div>
<div>
日本東京一家由一位叫森元二朗的人經營的咖啡加盟店,可能是世界上最昂貴的咖啡店,因爲這個咖啡店創造了一個世界之最,即店內的一杯咖啡賣到5000日元。這個令人喫驚的價格推出後,一下子就傳開了。很多人無法相信這是真的,有的人認爲這明擺着是咖啡店敲詐顧客。但同樣令人難以置信的是,賣價如此昂貴,老闆卻賺不到錢,這是因爲這杯咖啡成本太高。首先,裝咖啡的杯子是法國製造的,極其名貴,一個就值4000日元。而當顧客享受用完咖啡後,這個咖啡杯將被包裝好隨送顧客。其次,每杯咖啡由名師現場精心調製而成,名師薪酬很高,而咖啡用料獨特、原料費很高。再次,這個店服務極其周到,在裝潢得如宮殿般豪華的咖啡店內,許多打扮成古代宮女模樣的服務員侍候在旁,顧客恍若萬人之上的帝王,其意境不可言狀。</div>
<div>
</div>
<div>
出於對這杯昂貴咖啡的好奇心,顧客竟蜂擁而至想看個究竟,而這些顧客來過一次,往往就難忘卻店內奢華的氣氛,不但自己下次還會光臨,更會向親友義務宣傳,引來更多的顧客。<img alt="" src="/uploads/allimg/161220/8-1612200949361D.jpg" style="width: 451px; height: 300px;" /></div>
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