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'營銷對於一個咖啡品牌或者加盟店來說有多重要'

'/uploads/allimg/161220/8-1612200949361D.jpg'

'營銷,對於,一個,咖啡,品牌,或者,加盟店,來說,有多,重要'

'雀巢爲一款新咖啡上市做推廣，雀巢設計了一款能實時反映咖啡豆消耗情況的主題頁。一瓶新款咖啡被藏在咖啡豆裏面，規則爲越多粉絲點贊，咖啡豆減少的越快，達到一定的程度，最終，新款咖啡的神祕面紗就此解開!這也告訴我們新媒體營銷對咖啡加盟店的重要性，傳'

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''

'2016-12-20 09:49:51'

'2016-12-20 09:49:48'

'89161'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<div>
	&nbsp;雀巢爲一款新咖啡上市做推廣，雀巢設計了一款能實時反映咖啡豆消耗情況的主題頁。一瓶新款咖啡被藏在咖啡豆裏面，規則爲越多粉絲點&ldquo;贊&rdquo;，咖啡豆減少的越快，達到一定的程度，最終，新款咖啡的神祕面紗就此解開!這也告訴我們新媒體營銷對咖啡加盟店的重要性，傳統營銷途徑和新媒體營銷途徑互相結合，將會達到更好的效果。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 此案例就很好的抓住了消費者的獵奇心理，到底是怎麼一種咖啡呢？爲了滿足自己好奇心，不但會自己來點擊，可能還會邀請自己的好友來點擊，這就形成了一種病毒性傳播，本身的這個過程就是一個很好的營銷，讓消費者免費爲自己做廣告，你可能會和好友說雀巢咖啡出了新產品快去點&ldquo;贊&rdquo;來滿足好奇心理。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 上面這兩個案例都成功地抓住了消費者的獵奇心理，並制定對應的營銷方案，從而達到令人驚喜的效果。對於咖啡加盟店來說，如何利用消費者的獵奇心理制定合適的營銷計劃，這是每一個咖啡加盟店經營者都需要思考的問題。</div>
<div>
	當你聽說一杯咖啡要賣到5000日元(約合人民幣400多元)時，你肯定會大驚失色。而當你聽說這樣的咖啡加盟店的顧客竟然絡繹不絕時，你更會感到不可思議，但這是真的。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 日本東京一家由一位叫森元二朗的人經營的咖啡加盟店，可能是世界上最昂貴的咖啡店，因爲這個咖啡店創造了一個世界之最，即店內的一杯咖啡賣到5000日元。這個令人喫驚的價格推出後，一下子就傳開了。很多人無法相信這是真的，有的人認爲這明擺着是咖啡店敲詐顧客。但同樣令人難以置信的是，賣價如此昂貴，老闆卻賺不到錢，這是因爲這杯咖啡成本太高。首先，裝咖啡的杯子是法國製造的，極其名貴，一個就值4000日元。而當顧客享受用完咖啡後，這個咖啡杯將被包裝好隨送顧客。其次，每杯咖啡由名師現場精心調製而成，名師薪酬很高，而咖啡用料獨特、原料費很高。再次，這個店服務極其周到，在裝潢得如宮殿般豪華的咖啡店內，許多打扮成古代宮女模樣的服務員侍候在旁，顧客恍若萬人之上的帝王，其意境不可言狀。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 出於對這杯昂貴咖啡的好奇心，顧客竟蜂擁而至想看個究竟，而這些顧客來過一次，往往就難忘卻店內奢華的氣氛，不但自己下次還會光臨，更會向親友義務宣傳，引來更多的顧客。<img alt="" src="/uploads/allimg/161220/8-1612200949361D.jpg" style="width: 451px; height: 300px;" /></div>
'

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'營銷,對於,一個,咖啡,品牌,或者,加盟店,來說,有多,重要'

'雀巢爲一款新咖啡上市做推廣，雀巢設計了一款能實時反映咖啡豆消耗情況的主題頁。一瓶新款咖啡被藏在咖啡豆裏面，規則爲越多粉絲點贊，咖啡豆減少的越快，達到一定的程度，最終，新款咖啡的神祕面紗就此解開!這也告訴我們新媒體營銷對咖啡加盟店的重要性，傳'

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