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'<div>
來自臺灣新竹的陳微明,10歲時隨從事半導體事業的父母來到崑山定居求學。由於父親想要投資新事業做咖啡廳,而他對接掌父親的半導體事業並無興趣,卻對開咖啡廳很有興趣,於是就由他來負責。剛好崑山臺商協會會長也希望在崑山臺協大樓裏設置一個咖啡廳,讓大樓辦公人員和客戶有一個喝咖啡聊天的地點,經過招商程序,“樂豆精品咖啡”正式入駐。</div>
<div>
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陳微明開咖啡廳,與臺灣一般年輕人只想開一家咖啡廳,滿足於“小確幸”的心態不同;由於大陸市場廣大,尤其開咖啡廳還屬於新興市場,陳微明和父親企圖心很大,想藉由先開第一家“樂豆精品咖啡”練兵,接下來推廣咖啡文化開連鎖品牌,將家族事業從半導體制造業跨足消費服務業。</div>
<div>
</div>
<div>
年紀輕輕的陳微明,開咖啡廳才1年,已經頗有想法。他認爲這個行業在大陸算是一個比較“迷茫”的情況,很多人都以爲咖啡價位就是屬於星巴克那種級別的價位,其實並不是這樣,所以樂豆咖啡的價位比較親民,“讓大樓的這些同仁成爲我們的朋友,讓他們接受我們的價位”。</div>
<div>
</div>
<div>
陳微明指出,在大陸推廣咖啡的文化,“我們的店跟別家不一樣的,一部分是我們能夠做到像星巴克的專業化,也帶有一種休閒型的與客人互動交流,跟客人講解咖啡文化的由來,我們兩者兼具”。</div>
<div>
</div>
<div>
他認爲,現在崑山人喝咖啡的還不多,如何讓他們接觸,首先需要讓客人進來;如果要讓客人進來,勢必要有一些讓客人願意進來的東西,所以樂豆咖啡也提供餐點:有臺式的滷肉飯、牛腩飯、西式意大利麪、日式咖喱,還有“我們自己親手包的餛飩”。</div>
<div>
</div>
<div>
陳微明比較大陸跟臺灣年輕人的差別,他感覺大陸崑山這裏年輕人很早、比如說23歲,就已經結婚生孩子了。至於在企圖心方面,他覺得大陸的年輕人更注重工作上的配合,在找工作的時候,他們不會去比較細節。<img alt="" src="/uploads/allimg/161128/8-16112P95Z3I4.jpg" style="width: 355px; height: 220px;" /></div>
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