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'雲南咖啡將幫助雀巢成爲高端咖啡行業品牌'

'/uploads/allimg/161031/8-161031095059455.jpg'

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'雀巢在我國西南部是最早進行農業投資的跨國公司，一直秉承創造共享價值的經營理念，致力於與從中央到地方的各相關部門合作，共同推動咖啡的產業化進程。經過多方共同合作，雲南的咖啡產業有了長足發展，已逐步成爲一個蓬勃發展、獲利豐厚、深受全球咖啡界關注'

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''

'2016-10-31 09:57:07'

'2016-10-31 09:51:02'

'82788'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'雀巢在我國西南部是最早進行農業投資的跨國公司，一直秉承&ldquo;創造共享價值&rdquo;的經營理念，致力於與從中央到地方的各相關部門合作，共同推動咖啡的產業化進程。經過多方共同合作，雲南的咖啡產業有了長足發展，已逐步成爲一個蓬勃發展、獲利豐厚、深受全球咖啡界關注的優質小粒種咖啡豆產地。不僅如此，雀巢還在咖啡品牌打造和文化發展方面做出很多努力。雀巢公司在雲南的咖啡發展項目獲得了社會各界的認可，曾榮獲聯合國&ldquo;2012世界商業與發展獎&rdquo;，同年還被評爲聯合國&ldquo;2012年全球契約中國最佳實踐&rdquo;。目前，雀巢所採購的咖啡豆全部通過4C認證，爲普洱咖啡的長期可持續發展奠定了基礎。集培訓、實驗、倉儲等爲一體的&ldquo;雀巢咖啡中心&rdquo;已於2016年3月落成使用。 雀巢咖啡Dolce Gusto膠囊咖啡機自2013年在中國大陸市場推出以來，已逐漸爲中國消費者所瞭解和喜愛。目前，該品牌在北京、上海、杭州和深圳共設立29家專櫃，同時也在天貓、京東等電子商務平臺推廣銷售 2014-2015採購季，雀巢普洱農藝部接到來自瑞士總部的一項特殊任務：採購一批上好的咖啡豆用來製作Dolce Gusto雲南限量版意式濃縮咖啡。雀巢依據咖啡供應商近幾年的供貨情況進行質量追溯，評估咖啡內質的級別和這些年質量的穩定程度，最後鎖定了10餘家種植基地。在雀巢咖啡農藝師的建議和指導下，咖農選用咖啡基地最好的鮮果，從脫皮、脫膠、浸泡、乾燥、脫殼分級到篩選，整個環節仔細把控質量，精挑細選。最後7家供應商勝出，2家來自西雙版納，5家來自普洱據介紹，打造這款咖啡主要是爲了適應雀巢Dolce Gusto膠囊咖啡機。Dolce Gusto膠囊咖啡機用創新技術爲消費者打造了一種全新的咖啡體驗。此次，雀巢向廣大消費者奉上一款原料來自本土的雲南限量版意式濃縮咖啡，讓飲用體驗更加有意義。這是雲南咖農和雀巢當地咖啡農藝師辛勤工作的成果。正因爲他們不斷提高種植技術、提升咖啡豆品質、並以可持續方式種植，才換來這麼醇美的咖啡產品<br />
<img alt="" src="/uploads/allimg/161031/8-161031095059455.jpg" style="width: 1024px; height: 576px;" /><br />
'

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