4.1.4

'80965'

'2'

'不是隻有咖啡能做成膠囊 雀巢還要在中國賣膠囊奶粉'

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'食品巨頭雀巢公司除了研發出用於方便喝咖啡的膠囊咖啡機，還推出過一款方便家長們衝奶粉的嬰幼兒膠囊奶粉機。 今年3月，雀巢公司旗下惠氏出品的BabyNes智能營養系統正式登陸中國。據惠氏方面介紹，這款產品除了奶粉還包括了一臺特別設計的一鍵式智能衝調器，'

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''

'2016-10-13 09:33:11'

'2016-10-13 09:33:09'

'80221'

''

''

''

''

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''

''

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'<div>
	食品巨頭雀巢公司除了研發出用於方便喝咖啡的膠囊咖啡機，還推出過一款方便家長們衝奶粉的嬰幼兒膠囊奶粉機。</div>
<div>
	&nbsp;</div>
<div>
	今年3月，雀巢公司旗下惠氏出品的BabyNes智能營養系統正式登陸中國。據惠氏方面介紹，這款產品除了奶粉還包括了一臺特別設計的一鍵式智能衝調器，它能自動識別膠囊上的條碼，匹配每個膠囊所需沖水量，保證衝調的奶液濃淡適宜，同時還能根據寶寶的偏好，提供25至40度的適飲溫度選擇。如果溫度過高或者碰見假貨，這款機器還會自動鎖定。</div>
<div>
	&nbsp;</div>
<div>
	這款產品2011年在瑞士上市，次年在法國登陸，惠氏總共花費8年時間研發。雖然這種衝奶粉的方式很有趣，但惠氏表示搭配這款奶粉機推出的奶粉纔是創新的重點。</div>
<div>
	&nbsp;</div>
<div>
	惠氏BabyNes爲嬰幼兒提供1至3歲的奶粉配方。連續六個階段：第一年分爲四個階段，並在隨後的兩年，每年一個階段。惠氏稱這樣的精細分段可以契合寶寶不同月齡的營養需求。</div>
<div>
	&nbsp;</div>
<div>
	這款奶粉的外觀類似於雀巢的膠囊咖啡，採用內置過濾器的獨立密封小包裝，使用時機器會在膠囊上穿刺，水通過過濾器進入底層的奶粉部分。在惠氏看來這樣的包裝可以降低配方奶粉因頻繁接觸空氣而導致的營養氧化流失，也避免因雙手接觸奶粉而導致的奶液污染。</div>
<div>
	&nbsp;</div>
<div>
	搭配整個奶粉和奶粉機，惠氏還提供了專屬的應用程序，消費者可以遠程追蹤寶寶的喝奶情況，惠氏說，如果父母上班不放心是否已經有人給孩子衝奶，這款APP就可以告訴你。</div>
<div>
	&nbsp;</div>
<div>
	惠氏已經爲這款產品建立了專門的天貓旗艦店，在線下，主要在北京、上海和香港的高端母嬰店以及部分高端超市進行售點開闢，比如上海靜安嘉裏中心的Ole、北京的BHG，以及上海北京兩地具有代表性的母嬰連鎖品牌。</div>
<div>
	&nbsp;</div>
<div>
	BabyNes的Daniel Blarer稱，對惠氏來說，目前最重要的是第一次在中國市場推廣這樣的餵養方式，看見和接觸這樣的機器能更好地推廣產品，同時搭配線上渠道是爲了方便更多的消費者購買以及持續購買。</div>
<div>
	&nbsp;</div>
<div>
	此次進入中國也是BabyNes首次在歐洲以外的市場上市。中國消費者習慣用大瓶子來衝調奶粉，對於惠氏來說還有教育市場的工作。不過惠氏似乎頗具信心，Daniel Blarer表示，亞洲市場一直對新興事物有着較強的接受能力，同時，隨着中國年輕父母的增多，這些自己是獨生子女的父母希望給到孩子最好的產品，他們更看重產品的質量以及會進行更多比較。</div>
<div>
	&nbsp;</div>
<div>
	膠囊咖啡目前每年能爲雀巢帶來約45億美元的銷售額，而營養產品2014年的銷售額在131億美元，雀巢似乎想要在膠囊奶粉上覆制這樣的成功。目前在中國市場，膠囊奶粉機的價格在2188元，26支裝的奶粉價格在500元左右。<img alt="" src="/uploads/allimg/161013/8-161013093306432.jpg" style="width: 325px; height: 220px;" /></div>
'

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'1476322391'

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  'c' => 'show',
  'id' => '80965',
  'm' => 'index',
)