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'咖啡業大震動 德國財團139億美元收購了雀巢的對手綠山咖啡'

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'12月7日，Joh.A.Benckiser GmbH（JAB）宣佈以139億美元的價格收購Keurig綠山咖啡（Keurig Green Mountain）。 這一消息令許多分析師和投資者大喫一驚。綠山咖啡的咖啡包以及單杯咖啡機曾經重新定義了美國市場，但是去年，單杯咖啡機面臨着市場飽和的困境，綠'

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'2016-10-12 10:03:14'

'2016-10-12 10:03:12'

'80051'

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NULL

'<div>
	12月7日，Joh.A.Benckiser GmbH（JAB）宣佈以139億美元的價格收購Keurig綠山咖啡（Keurig Green Mountain）。</div>
<div>
	&nbsp;</div>
<div>
	這一消息令許多分析師和投資者大喫一驚。綠山咖啡的咖啡包以及單杯咖啡機曾經重新定義了美國市場，但是去年，單杯咖啡機面臨着市場飽和的困境，綠山咖啡的銷售額停滯不前。截至9月，綠山咖啡上一財年的收益下降4%，降至45.2億美元，利潤下降16%，降至4.98億美元。</div>
<div>
	&nbsp;</div>
<div>
	JAB是德國萊曼家族（Reimann）旗下的投資公司，擁有奢侈品品牌巴利（Bally）、Jimmy Choo PLC、以及美容產品製造商科蒂集團（Coty Inc）。今年是其謀求主導全球咖啡業的第三年。在美國單杯咖啡機市場佔有較大份額的綠山咖啡自然成爲萊曼家族的下一個目標。據歐睿信息諮詢公司（Euromonitor International），綠山咖啡在美國包裝咖啡市場的20%。</div>
<div>
	&nbsp;</div>
<div>
	根據交易條款，綠山咖啡股東手中每股股票將可獲得92美元現金。在此之前，JAB就曾收購Jacobs Douwe Egberts咖啡集團，該集團擁有諸如Bach Espresso、Bravo等國際品牌。除此之外，JAB還收購了畢茲咖啡（Peet&#39;s Coffee&amp;Tea）。今年，畢茲咖啡曾收購樹墩城咖啡（Stumptown Coffee Roasters），Caribou咖啡公司，意式濃縮咖啡屋（Espresso House），以及Baresso Coffee A/S。</div>
<div>
	&nbsp;</div>
<div>
	綠山咖啡最大的股東、擁有17%的股權的可口可樂曾被認爲會直接收購綠山咖啡。但針對此次交易，可口可樂表示十分贊成。&ldquo;可口可樂完全支持這次交易。&rdquo;可口可樂的總裁Muhtar Kent說道，&ldquo;我們非常期待和JAB的合作。&rdquo;據悉，可口可樂從該項交易中獲利2550萬美元。</div>
<div>
	&nbsp;</div>
<div>
	在綠山咖啡銷售額不斷下降，明年前景慘淡時，投資者們無不對其挖苦諷刺。</div>
<div>
	&nbsp;</div>
<div>
	但是，分析師Phil Terpolilli認爲，這種疲軟的狀態即將被JAB所改變，因爲JAB在咖啡界一直以擅長吸引公衆眼球而聞名。</div>
<div>
	&nbsp;</div>
<div>
	JAB說，綠山咖啡仍然作爲一個獨立公司進行運營，總部位於佛蒙特州的沃特伯裏。</div>
<div>
	&nbsp;</div>
<div>
	JAB與其他曾參與收購Jacobs Douwe Egberts的投資公司一起收購了綠山咖啡，其中包括億滋國際（Mondelez International），BDT Capital Partners。</div>
<div>
	&nbsp;</div>
<div>
	分析師們認爲，JAB可能是看到了將綠山咖啡推向歐洲的絕佳機會，在歐洲，綠山咖啡還未能和雀巢進行競爭。</div>
<div>
	&nbsp;</div>
<div>
	Stifel Capital Markets的分析師Mark Astrachan認爲，這次交易可能會對綠山咖啡在業內的關係造成威脅。綠山咖啡曾與星巴克合作製作K杯咖啡包。而星巴克確實是JAB旗下公司的對手<img alt="" src="/uploads/allimg/161012/8-16101210030cV.jpg" style="width: 1000px; height: 667px;" /></div>
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