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'曾經以滴滴香濃,意猶未盡的廣告語紅遍大江南北的麥斯威爾咖啡,如今已經光環不再。有消息顯示,麥斯威爾在中國廣州的生產工廠已經處於員工放假、停產狀態,12月底將徹底關閉,麥斯威爾的商標持有公司Jacobs Douwe Egberts(以下簡稱JDE)曾公開回應表示,20' |
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'<div>
曾經以“滴滴香濃,意猶未盡”的廣告語紅遍大江南北的麥斯威爾咖啡,如今已經光環不再。有消息顯示,麥斯威爾在中國廣州的生產工廠已經處於員工放假、停產狀態,12月底將徹底關閉,麥斯威爾的商標持有公司Jacobs Douwe Egberts(以下簡稱“JDE”)曾公開回應表示,2017年起廣州工廠將不再生產,大中華地區的市場將由泰國曼谷生產基地供應產品。借道進口,以此減少運營成本的麥斯威爾,還能走多遠?</div>
<div>
</div>
<div>
公司失聯</div>
<div>
</div>
<div>
曾經廣受歡迎的咖啡品牌麥斯威爾在中國已經失聯。日前有消息顯示,麥斯威爾在中國廣州的生產工廠即將關閉,北京商報記者日前調查發現,麥斯威爾包裝盒上的一個消費熱線已經被註銷,成爲空號,另一個電話則是億滋的熱線電話。當北京商報記者撥打過去按照提示連接到麥斯威爾的時候,電話一直處於忙音狀態。</div>
<div>
</div>
<div>
同時,北京商報記者調查發現,在超市貨架的陳列上,麥斯威爾咖啡擺放的位置略顯“邊角”,速溶咖啡的貨架上大部分擺放的還是雀巢咖啡。此外,通過查看麥斯威爾咖啡的生產日期,貨架上擺放的18款麥斯威爾咖啡中,有11款咖啡的生產日期停留在2016年1月。超市員工告訴北京商報記者:“麥斯威爾現在賣得特別差,上了這麼長時間,都沒見到過他們的促銷員,就這麼擺着,雀巢比他們賣得好太多了。”</div>
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電商平臺天貓官方旗艦店內,麥斯威爾咖啡銷量最多的一款Maxwell House三合一速溶咖啡粉經典原味咖啡100條禮盒裝總銷量爲13335件,而雀巢咖啡銷量最多的一款1+2原味三合一100條×15g速溶咖啡1500g禮盒裝總銷量爲210213件,幾乎爲麥斯威爾的20倍。不過,京東與一號店上面,雀巢咖啡與麥斯威爾咖啡的銷量不分伯仲。<br />
<img alt="" src="/uploads/allimg/161012/8-16101209524IW.jpg" style="width: 300px; height: 199px;" /></div>
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