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<p>
7月9日消息，日前，內地首家星巴克北京國貿店宣佈正式關店。房租高企、成本壓力過大，逼迫星巴克這樣的“高帥富”跨國零售、餐飲被迫戰略收縮。</p>
<p>
業內人士分析，星巴克退出國貿進一步印證實體企業在市場大環境中，面臨的全球經濟低迷、通貨膨脹，人工成本上漲等壓力和挑戰。但不管是房地產泡沫，還是企業的整體策略改變，當前實體企業改變傳統的渠道模式勢在必行。</p>
<p>
有零售人士向億邦動力網透露，國貿商城一期店鋪租金平均每月每平方米超過了1000元，星巴克國貿店一年的租金和人口成本超過700萬。相比而言，星巴克2012年在亞洲地區單店營業額則僅爲500萬人民幣。“相當於消費者每杯咖啡70%的錢付給了房租，而不是咖啡。”</p>
<p>
另一方面，一些傳統咖啡生產企業逐步意識到互聯網對傳統渠道帶來的衝擊，開始試水電商，試圖通過新的渠道改變現有的銷售模式，尋求轉型。</p>
<p>
以雲南爲例，該省咖啡原豆種植佔國內行業的98%以上份額，在種植成本不斷看漲和傳統銷售成本遞增下，嚴重的打擊了雲南咖啡產業的積極性。爲此，雲南省一部分咖啡企業已紛紛開始發力電商，如雲南愛暱咖啡選擇通過天貓、1號店、亞馬遜等第三方平臺開網店來開展電商。此外，雲南昌勝達投資有限公司，則採取與第三方平臺合作共建行業平臺開展電商。</p>
<p>
據相關人士介紹，昌勝達公司是集咖啡種植、咖啡烘培、銷售爲一體的綜合性企業。 2013年3月份開始，昌勝達公司加入中國咖啡交易網，在B2B電商服務商中國網庫的幫助下，利用互聯網打通生產到消費者中的各個環節，降低了拓展線下渠道的時間和風險成本。</p>
<p>
昌勝達方面預測，未來3年內公司70%以上的銷售額將源自電商平臺。</p>
(責任編輯：獅子座)</td>
</tr>
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