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'<div>
星巴克（專題閱讀）再創手衝黑金風潮，全臺灣24家典藏咖啡門市3年來已累計高達620萬人次；今年前9月星巴克黑咖啡已銷售800多萬杯，可堆迭出450座101大樓。星巴克積極進軍頂級咖啡市場，目標2017年典藏門市將擴充至30家，昨日也再推出3款典藏咖啡豆新品，其中包括素有“精品咖啡傳奇”之名的“哥倫比亞藍色山丘”（俗稱藝妓咖啡豆），單杯售價360元爲其飲品類最高價。</div>
<div>
</div>
<div>
臺灣咖啡商機一年高達700億元，2015年咖啡豆進口量較2011年成長了61％，達2萬8541公噸，年複合成長率達13％，相當於每年喝掉28.5億杯咖啡，平均每人一年喝掉122杯咖啡，較2年前平均100杯成長逾2成。</div>
<div>
</div>
<div>
星巴克總經理徐光宇表示，2013年全臺第1間“星巴克典藏咖啡”在新竹中正門市問世，目前典藏門市達24家，累積推出近90款典藏系列咖啡豆，3年來已吸引620萬人次前來體驗。</div>
<div>
</div>
<div>
根據統計，至星巴克點購黑咖啡、手衝咖啡、甚至購買咖啡豆跟周邊器具都逐年成長1成，今年前9月星巴克黑咖啡已銷售800多萬杯，可堆迭出450座101大樓。</div>
<div>
</div>
<div>
徐光宇表示，星巴克典藏門市平均每天業績可較一般門市多出3,000元，典藏門市與其他咖啡品牌差異點不僅在於門市型態，更重要是風土環境、人文故事、獨特品種及咖啡豆處理法，導入典藏系列咖啡豆更是近年一大創舉，目標2017年典藏門市將擴充至30家。</div>
<div>
</div>
<div>
他指出，星巴克在進入下一個3年之際，期望加速拓展典藏門市的體驗，因此除持續尋找合適商圈開設典藏門市外，還將爲典藏咖啡設計專用外帶紙杯、杯套、咖啡豆包裝，以呈現權威專業形象。<br />
<img alt="" src="/uploads/allimg/160929/8-16092Z95325224.jpg" style="width: 308px; height: 220px;" /></div>
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