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'<div>
目前，中國作爲星巴克全球發展最快的市場之一，星巴克已在110多個城市運營着超過2,400家門店。而瓶裝星冰樂將計劃進入39個城市，覆蓋18000個銷售終端，包括超市、賣場、便利店及電商平臺。根據11月初星巴克四季度earnings call 披露數據，目前“中國味”瓶裝星冰樂分銷已經覆蓋中國的35個城市。</div>
<div>
</div>
<div>
“我們希望爲中國消費者能帶來更便捷的高品質即飲咖啡體驗，讓他們在生活、工作、休閒的每個時刻都能以一瓶醇香美味的咖啡連接彼此，傳遞快樂與美好。”韓大衛表示：“未來，星巴克將引入更多全球即飲飲品的創新趨勢，爲中國的消費者量身定製更多創新口味的高品質即飲飲品。”目前國內即飲咖啡市場的參與者有雀巢、星巴克、統一、伯朗、康師傅、麒麟等。尤其是雀巢和統一，這兩個品牌在國內即飲咖啡領域已發展多年，擁有較高市場份額和良好的市場基礎。從原價來看，雀巢、統一雅哈、伯朗等品牌的即飲咖啡均在4-7元的定價範圍。</div>
<div>
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<div>
而目前已在售的四款瓶裝星冰樂以及本次推出的最新“節日限定版”產品，在不同渠道的零售價格範圍定在20元以內，其目標無疑是佔據即飲咖啡的高端市場。</div>
<div>
</div>
<div>
星巴克方面透露，未來會不定期推出“節日限定版”產品，期望能讓消費者在門店以外也隨時隨地能享用到更多咖啡產品小食代瞭解到，這是星巴克首次把“節日限定”概念用到瓶裝星冰樂上，不僅限量、限時出售，瓶身也沿用了紅色設計元素，有鮮明的節日色彩。</div>
<div>
</div>
<div>
韓大衛說：“我們非常高興首次將星巴克門店最受消費者歡迎的季節限定飲品，以瓶裝咖啡飲品的方式呈現給更多的中國消費者。”</div>
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據悉，草莓芝士奶香味星冰樂是在星巴克門店深受追捧的季節限定飲品。新品首次將該口味通過瓶裝咖啡的方式帶給中國消費者，讓咖啡體驗延伸到門店之外。<img alt="" src="/uploads/allimg/161123/8-16112309504C61.jpg" style="width: 352px; height: 220px;" /></div>
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