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'<div>
一個汽車企業巨頭要開咖啡館了，一個做汽車的難道要在餐飲行業大展拳腳。那麼，這個品牌又是誰呢，這個汽車巨頭就是凱迪拉克。在咖啡行業的投資源於該品牌對於時尚和藝術的追求，從而賦予品牌更多的文化內涵。此次，凱迪拉克的咖啡館可不是一個單純的品嚐咖啡的地方，而是一個藝術的畫廊和定製香水的咖啡屋或零售店。</div>
<div>
這個面積約爲12000平方英尺的咖啡屋坐落在凱迪拉克汽車紐約辦公室的底層，將於6月2日向公衆開放。它遠遠超越了另一個大品牌——第一資本，後者已經成功建成自己的咖啡館。凱迪拉克表示過去十八個月公司一直致力於這個數百萬美元的項目。</div>
<div>
這可能是一個奇怪的概念。“在任何一個就算遠遠看起來像汽車專賣店的地方喝一杯咖啡”的想法並不好，而且它和給顧客一種奢侈感的想法大相徑庭。</div>
<div>
但是這個新地方的開設目的並不是賣車。這次凱迪拉克已經說服了一些倍受尊敬的時尚界名人和名企讓這個地方更別具一格，例如，時尚雜誌兼創意公司Visionaire每一個季度將在凱迪拉克咖啡屋辦一次展覽，而時尚品牌Timo Weiland將在某個時候把凱迪拉克咖啡屋作爲店鋪出售衣服。爲Lady Gaga和羅達特演出提供香水的12.29公司將爲凱迪拉克咖啡屋炮製一款標誌性的“凱迪拉克”香水，而紐約的Joe Coffee將爲凱迪拉克咖啡屋提供咖啡豆。</div>
<div>
凱迪拉克品牌總監麥樂迪-李稱：“我們已經嘗試告訴人們凱迪拉克品牌帶給人的感覺，但是我們沒有完全確定的是人們可能走進的環境。”</div>
<div>
本週在紐約接受電話採訪時，Visionaire創始人瑟西麗雅-迪恩表示，她真的很喜歡在凱迪拉克咖啡屋這樣的地方喝咖啡並且觀賞藝術品。這既出乎意料又刺激，因此這個想法可能取得成功。“我們喜歡解放人們的思維，以往我們所設計的公共藝術設施，我們都會使其更具交互性和共享性。”</div>
<div>
迪恩是邀請傑弗裏-萊樂曼作爲凱迪拉克咖啡屋首位客座藝術家的人。由於萊樂曼是麥莉-塞勒斯和碧昂斯等明星所舉辦的非常成功並且視覺效果上令人沉迷的世界巡迴演出的策劃人，對他而言與這樣一個歷史悠久的汽車公司合作是一個違反直覺的選擇。</div>
<div>
然而這正是凱迪拉克所需要的。凱迪拉克的咖啡館是該品牌在藝術和時尚工作的一部分，咖啡館的獨特之處讓其散發着巨大的魅力，可以觀看時尚展覽會、可以聞到獨特香水味道，這樣的咖啡館誰又不愛呢?<img alt="" src="/uploads/allimg/161221/8-16122110305N07.jpg" style="width: 222px; height: 148px;" /></div>
' |
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