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'<center>
<img alt="衆籌咖啡店? 不如試試“校友式”" height="679" src="/uploads/allimg/150730/152IG202-0.jpg" width="509" /></center>
<p>
據稱,這些以校友之名衆籌的咖啡店,其股東們都會定期聚集在一起開會商討經營之事。受訪者供圖</p>
<p>
廣州本地一些以校友之名籌辦的咖啡店,正在力圖將店鋪品牌化、股東老闆化、朋友客人化</p>
<p>
新快報記者 梁肇思</p>
<p>
實習生 侯燕婷</p>
<p>
今年,關於朋友間的衆籌投資已經大量減少,但是以圈子經濟爲命脈的校友衆籌咖啡店,卻還延續着“熟人湊錢做一番事業”的熱情。新快報記者走訪發現,廣州本地一些由在校大學生、畢業生以校友之名籌辦的咖啡店,正在力圖將店鋪品牌化、股東老闆化、朋友客人化的方向。一些負責人說,經歷過泡沫式的衆籌運動,如今大家都理性多了。</p>
<p>
今年初,中大博士生李同學和徐同學想搞一家以職業規劃、創業爲主題的咖啡店,“中大那麼多校友資源,學生好像都沒機會接觸到優秀師兄師姐,同時又想試着創業,就做了。”李同學說。</p>
<p>
這和去年華工一個咖啡店衆籌項目的理念相似。徐同學他們三個中大學生,深覺中大缺乏一個交流空間,希望打造一個基於校友交流的青年空間。學生互相認識,達成了合作的想法。據稱,這個衆籌項目僅僅花了40天,通過微信公衆號、人際傳播等方式召集到幾十個中大畢業的外企、國企員工、職場精英和小有名氣的創業者加入。7月14日,咖啡店在中大海珠校區旁的上渡路試業。</p>
<p>
新快報記者從一些籌備對象口中瞭解到,新的校友咖啡衆籌項目更注重運營、退股制度的建設。“我們出發點要幫學生連接資源,讓很多校友來聚會。”徐同學說。他認爲,對於衆籌項目來說,盈利是必須的。那麼,如何盈利,刷人氣?“爲大學生提供一個交流空間、活動平臺,聚攏人氣消費,盈利將是自然而然的附加品,”徐同學如是說。</p>
<p>
記者在採訪中得知,在廣州,還有北大校友名義以及武大校友名義籌備的咖啡店則正在籌備中。</p>
<p>
你的衆籌項目易失敗?</p>
<p>
向成功人士取取經吧!</p>
<p>
爲什麼?</p>
<p>
運營意見分散,決策效率低</p>
<p>
儘管不願意承認幾個白領湊幾萬塊錢“衆籌”一個咖啡店的小資夢破滅,但廣州本地一些天使投資人和創業者經歷去年風風火火的衆籌書店、咖啡店熱潮後,都嗅到了衆籌失敗的極大可能性。</p>
<p>
記者走訪發現,衆籌咖啡店容易失敗的其中一個很大的原因是股東沒把自己當老闆,親自運營或到場支持。因爲股東都是白領,加上股份平均,股東基本把自己當“客人”,難以有積極性。</p>
<p>
“社會人士要上班,他們沒精力全職做生意,但經營咖啡店本質就是做生意。他們對運營的意見又多又分散,導致了衆籌咖啡店的決策效率低,運作不順暢,很多因此倒閉。”一位不願透露姓名的投資人說。</p>
<p>
怎麼破?</p>
<p>
提升股東參與感+衆籌規範化</p>
<p>
提升股東的參與感是很重要的一方面。對此,身爲一家衆籌咖啡店創始人的王海道出了他們的制勝之道,“比如,咖啡店股東可以在餐廳免費使用團隊辦活動,每天可以免費領一杯飲品,用餐更有優惠價。”他補充說,大學生運營團隊下的衆籌餐廳,因爲是“大學生服務大學生”,所以很大程度地拉近了與消費者的心理距離。”</p>
<p>
徐同學亦表示:“我們要保證盈利,就要保證股東玩下去。”他提到,通過服務股東、吸引股東帶活動進來,股東會自然地進行口碑宣傳,帶來後續的盈利。當然,監督財務透明和業務各項進程也是非常重要的一環。</p>
<p>
身爲投資基金公司副總經理的王勇認爲,衆籌規範化是近年資本市場投資的一個重要變化,“無論是衆籌對象、衆籌者都比去年理性。經營方面,他們更注重對品牌效應,決策方面會以核心團隊來運作,不再單純強調每個股東的民主性。”<br />
<br />
來源：新快報</p>
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'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-35781-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://bak.gafei.com/views-35781' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '35781',
'm' => 'index',
) |
