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'開一間小小的咖啡館就是衆多白領的終極夢想，但是看上去浪漫的咖啡店想盈利卻並不容易。開咖啡店容易踩到那些陷阱呢?給你一份咖啡店成本清單。 自從中國掀起咖啡熱潮之後，開一間小小的咖啡館就是衆多白領的終極夢想。加之去年，羽壇王子林丹借咖啡館秀恩愛;' |
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'<p>
開一間小小的咖啡館就是衆多白領的終極夢想，但是看上去浪漫的咖啡店想盈利卻並不容易。開咖啡店容易踩到那些陷阱呢?給你一份咖啡店成本清單。</p>
<center>
<img alt="" src="http://coffeesalon.com/data/attachment/portal/201503/25/104638gqsnmseiz1ef45z8.jpeg" /></center>
<p>
自從中國掀起咖啡熱潮之後，開一間小小的咖啡館就是衆多白領的終極夢想。加之去年，羽壇王子林丹借咖啡館秀恩愛; 都教授代言的韓式咖啡館更是吸引了衆多粉絲諮詢加盟事宜。咖啡行業更是掀起一場熱浪，但是看上去浪漫的咖啡店想盈利卻並不容易。開咖啡店容易踩到那些陷阱呢?</p>
<p>
就圖個情懷?No!</p>
<p>
很多想開店的人是爲了心中的文藝情懷，而事實上，沒有周全的商業計劃和週轉計劃，會給開店埋下很深的地雷。除了情懷，專業知識、管理、營銷每一環都不可或缺，這樣才能讓咖啡店良性運營。</p>
<center>
<img alt="" height="334" src="http://coffeesalon.com/data/attachment/portal/201503/25/104711tfk8t357dkqmynqj.jpeg" width="500" /></center>
<p>
選址找最繁華地兒?No!</p>
<p>
一家咖啡店的成敗很大程度上取決於選址。選址時要考慮人潮及流量，要計算上午、下午、晚上各時段的人潮，統計平日和週末上班族、學生、家庭主婦的比例。另外，要讓客人在5到7分鐘內就能到達店鋪。</p>
<p>
有50萬啓動資金就開店?No!</p>
<p>
開咖啡加盟店還是獨立店因人而異。小編詢問多家咖啡加盟店，一般來說，加盟店要求面積在150平以上，加盟費用在40萬-50萬，後期再進行40萬到150萬的投資。若開一家40平左右的獨立咖啡店，算上租金少說也要50萬。很多投資者覺得有了啓動資金就可以開店了，往往會因週轉不善而關門大吉，因此預留半年經費作爲週轉是比較理智的。</p>
<center>
<img alt="" src="/uploads/allimg/150704/1932301239-0.jpg" style="width: 1024px; height: 768px; " /></center>
<p>
靠賣咖啡賺錢?No!</p>
<p>
只賣咖啡很難盈利。“開在家門口的咖啡館一般要加上簡餐，尤其是要保證晚上的簡餐供應才能收支平衡。”一位咖啡店代理商說。小點心、紅酒、咖啡杯、明信片都可以成爲生財法寶。</p>
<p>
上個培訓班就能做咖啡?No!</p>
<p>
以爲自己去報個培訓班，或者買幾本書學學怎麼做咖啡就可以開店了?專業技術是咖啡品質和口味的保證，如何製作咖啡、點心也是一門學問，最好請專業咖啡師和烘焙師加盟。市場上的咖啡培訓機構很多，收費有高有低，有的並不靠譜。</p>
<center>
<img alt="" height="408" src="/uploads/allimg/150704/193230MW-1.jpg" width="646" /></center>
<p>
有微信就會營銷?No!</p>
<p>
在微信微博社會化媒體主導的時代，營銷渠道無處不在，但並非會用微信就能做好營銷。營銷時抓住自身特色尤爲重要。主打美食、圖書、電影、綠植、油畫、寵物等創意主題元素也可以提高咖啡館的附加值，給顧客更多元的服務。</p>
<center>
<img alt="" height="1080" src="/uploads/allimg/150704/1932301621-2.jpg" width="1920" /></center>
<p>
Tips 一份小咖啡店的成本清單</p>
<p>
1.租金：地段不同費用也不同，比如北京南鑼鼓巷一家非臨街80平咖啡店月租在2.5萬，一年租金預算在30萬。</p>
<p>
2.設備：投入8萬—10萬元(包括廚房設施如咖啡機、磨粉機、水處理設備、音響、空調、收銀系統等固定資產設施)。</p>
<p>
3.傢俱：6萬—10萬(如吧檯、沙發、桌椅等)。</p>
<p>
4.首次備貨費用：各種咖啡豆、奶、茶、水果、冰淇淋等的費用。一包重1斤售價一兩百元的中上等咖啡豆可泡出50-70杯咖啡，因此每杯咖啡的咖啡豆成本約爲3元。</p>
<p>
5.營銷費用：利用社交媒體自我營銷是最省錢的方式。</p>
<p>
6.人員開支及水電費。</p>
<p>
7.週轉金：開業初期，咖啡店要準備一定量的流動資金。</p>
<p>
當然有些投入是豐儉由人的，比如裝修、傢俱，可以精打細算。總之開家小咖啡館的費用，50萬就可以啓動了，但也得有後續資金保障。</p>
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'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-34585-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://bak.gafei.com/views-34585' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '34585',
'm' => 'index',
) |
