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'<p>
在經濟型酒店蓬勃發展10年後，中國酒店業迎來了中端市場跨越式大發展。6月19日，一場別開生面的復古派對在喆啡酒店長隆店舉辦，這是喆啡全國巡演的第三站，這家將咖啡館文化與酒店相結合的中端連鎖酒店，成立不過2年，目前已在全國簽約100餘家，其發展也是中端酒店業的一個縮影。</p>
<center>
<img alt="" src="/uploads/allimg/150623/1U6105113-0.jpg" /></center>
<p>
中端主題酒店市場火爆</p>
<p>
6月5時的陽光灑落在喆啡廣州長隆店大堂兩層樓高的巨型書架上，與書架不遠處火爐內暖暖的焰火輝映着，此刻，一場大型復古派對正在舉行，在這復古風味十足的900平方大堂裏，咖啡吧、餐吧、書吧、商務吧各有分工又渾然天成，200多位各行業精英們，穿着上世紀三四十年代歐美風禮服隨着樂隊演奏的懷舊金曲，或三五成羣，或兩兩對談，欣賞着表演，品嚐咖啡愉快地交友，在特設的區域裏持自拍神棍玩自拍，氣氛歡快而不嘈雜，完全融入在喆啡特有的溫暖、舒適的社交環境中。</p>
<p>
不僅大堂充滿濃重的復古品質，喆啡酒店的客房同樣瀰漫着咖啡文化氣息，深啡色的裝飾，配套咖啡器皿，牀頭擺放着厚重的《尤利西斯》是喆啡客房的標配，客房的牀墊和布草均是五星級酒店標準，讓客人以中端酒店的價格充分享受五星級酒店的品質。</p>
<center>
<img alt="" src="/uploads/allimg/150623/1U6101Z3-1.jpg" /></center>
<p>
喆啡酒店創始人，品牌副總裁許冠雄介紹，目前喆啡在廣州地區開業和近期即將開業的酒店有4家，喆啡酒店希望用咖啡館文化讓緊張的旅人放鬆下來，優雅、溫馨地享受旅途，酒店的大堂咖啡吧不僅24小時提供精品咖啡，還會定期推出活動讓客人蔘與其中享受咖啡文化特有的格調，帶給客人一段“旅途中的啡凡存在”， 咖啡文化酒店並非只是提供咖啡的酒店，他是融合咖啡、出版、電影、美術等多種文藝跨界因素的酒店，將咖啡文化和酒店空間完美結合，爲忙碌的商旅人士打造脫離緊張、浮躁行程的同時符合內心高品質需求的酒店。</p>
<p>
喆啡長隆店投資人姚永達說，喆啡品牌的市場差異化和高品位給住客與衆不同的體驗，咖啡館文化與復古基調非常符合現今住客對品質的需求，酒店開業至今天天滿房，經營火爆程度遠超他的預期，相信隨着喆啡品牌在全國各地快速擴張，喆啡帶給他的收益還會不斷攀升。</p>
<p>
喆啡酒店全國巡演更吸引了優質的跨界品牌合作商——魔家護膚品(MAGIC FAMILY)魔家創始人CEO張恆提到，步入喆啡酒店大堂就被其濃厚的歐美文化氛圍所吸引，復古情調格外令人有感覺。喆啡酒店有着精準的品牌定位，吸引着有一定消費能力且對生活和健康有追求的客戶，這一點與魔家的消費羣體高度吻合。因爲我們也在不斷讓消費者滿足一切體驗的同時，創造屬於自己的那一份溫暖和價值感，享受每一刻自我時光;魔家希望能與喆啡品牌建立長期的合作關係。讓所有喆啡的客人享受到“旅途中的那份啡凡呵護”。</p>
<p>
消費體驗爲王 細分中端市場</p>
<p>
據瞭解，目前全國有包括三、四星在內的中端酒店有20多萬家，但絕大多處於有牌無品，風格千篇一律的尷尬境地，無法適應國內迅速崛起對品質有不同需求的中產商務人士，龐大的需求與市場空缺爲中端酒店提供巨大的成長空間。有行業專家表示，目前的國內中端酒店市場就像十年前的經濟型酒店市場，正處於高速發展期，近幾年國內酒店集團紛紛搶灘中端市場，有的酒店品牌僅是對原有的經濟型酒店做硬件升級，但眼光更長遠的酒店品牌則摒棄之前酒店只重單一的星級標準，從消費者體驗出發，創建出以消費者需求爲標準，細分市場，依靠品牌差異化定位，推出打動消費者深層次需求的酒店品牌，喆啡正是其中的佼佼者。</p>
<p>
喆啡酒店作爲鉑濤集團旗下的中端酒店，是首家咖啡館文化主題酒店，擁有鉑濤集團8000多萬會員，先進的IT、財務系統及多年連鎖酒店經營經驗，自2013年7月成立以來，發展極爲迅速，目前簽約數已超過100家，預計2015年累計簽約酒店將達250家，開業80家，喆啡鮮明的品牌調性和高品質服務將成爲各地酒店業的標杆。</p>
<p>
來自：贏商網</p>
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array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-33783-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://bak.gafei.com/views-33783' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '33783',
'm' => 'index',
) |
