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'咖啡專家總結咖啡館失敗的13個點'

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'咖啡,專家,總結,咖啡館,敗的,13個點,你的,咖啡廳,缺乏'

'1.你的咖啡廳缺乏生活氣息 咖啡廳的創意和主題一定要源於生活、高於生活。你的顧客是來咖啡廳體驗生活的。如果你的創意或是主題脫離生活，那你將永遠無法獲得成功。這聽起來很簡單，但真正能夠做到這點的人卻少之又少。很多咖啡廳失敗的原因就在於咖啡的主題'

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'2015-07-23 20:10:20'

'2015-07-23 20:11:00'

'35251'

''

''

''

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''

''

''

''

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''

''

''

NULL

'<p style="text-align: center; ">
	<img alt="" src="/uploads/allimg/150723/3-150H320105U24.jpg" /></p>
<p>
	　　1.你的咖啡廳缺乏生活氣息</p>
<p>
	　　咖啡廳的創意和主題一定要源於生活、高於生活。你的顧客是來咖啡廳體驗生活的。如果你的創意或是主題脫離生活，那你將永遠無法獲得成功。這聽起來很簡單，但真正能夠做到這點的人卻少之又少。很多咖啡廳失敗的原因就在於咖啡的主題過於虛無縹緲、脫離實際。</p>
<p>
	　　2.你的態度過於狂妄自大</p>
<p>
	　　雖然用這個詞有些語氣過重，但不能否認，現在有很多咖啡廳的經營者或是店員根本不會聆聽普通消費者的心聲。忽視顧客的反饋會給你帶來很多意想不到的麻煩。對咖啡的熱愛應該成爲你經營咖啡廳的動力，而非你狂妄自大的本錢。如果你執迷不悟，那麼關張倒閉就真的離你不遠了!</p>
<p>
	　　3.你的咖啡廳地點欠佳</p>
<p>
	　　對於咖啡廳來講，地點是成功的一切。正確的地點等於成功的一半。你必須在高租金、高客流與低租金、低客流之間做出正確的選擇。有些時候你會發現咖啡廳周邊的競爭者很多。這未必是件壞事，因爲經常出入咖啡廳的消費者更願意去嘗試新鮮事物。要記住，顧客絕不會爲了喝咖啡捨近求遠，他們一定會去離他們最近的咖啡廳喝咖啡或者用餐。</p>
<p>
	　　4.你的咖啡廳太小了</p>
<p>
	　　如果你的咖啡廳面積小於40平米，那麼你成功的幾率就會大大降低。你必須保證足夠的客流量才能避免咖啡廳入不敷出。還有，不要增建樓層，顧客們一般都懶得爬樓梯。</p>
<p>
	　　5.你的預算工作做得不夠</p>
<p>
	　　你必須瞭解你需要繳納的每一筆費用出自哪裏。增值稅的金額往往超出你的想象。你店裏銷售的所有商品都要上稅。所有的稅款加起來足足有收入的20%之多。</p>
<p>
	　　時刻留意店內的可用資金和你銀行賬戶的餘額。在開店的頭幾個月裏，你的腰包很可能還是鼓鼓的;但隨着時間的流逝，你會發現你的錢變得越來越少。如果你的預算工作做得不夠，那麼就等着銀行給你打電話的那天吧。</p>
<p>
	　　6.你的咖啡廳缺少統一的產品和服務標準</p>
<p>
	　　品質的恆定是成功的關鍵。你必須保證每一款產品的品質、每一名店員的服務水平，甚至是咖啡廳每天開業的時間都是一模一樣的。記住，你的顧客只會允許你犯三次錯誤。第一次他們覺得這很正常，第二次他們會認爲你有些遲鈍，而第三次他們會永遠的離開你。在服務每一位顧客時，你必須做到100%完美。如果你想矇混過關，覺得95%就已經很不錯了，那不出一個月，你的咖啡廳將會關門大吉。</p>
<p>
	　　7.你的服務質量太差</p>
<p>
	　　服務的質量是衡量咖啡廳成功與否的關鍵所在。想要保證服務水平持久穩定，你需要做到以下三點：僱傭正確的員工、爲他們提供相應培訓、對錶現好的員工予以獎勵。在僱傭員工時，應聘者的態度永遠要比技巧重要。在給員工發工資時，過於吝嗇會讓你很快失去天賦異稟的人才。要記住，你的顧客每天都會和店裏的員工打交道，他們知道哪名員工工作更加賣力，哪名員工工作積極性不高。要像家人一樣對待你的員工，只有這樣他們纔會願意爲你創造更多價值。</p>
<p>
	　　8.咖啡廳的名字太怪</p>
<p>
	　　一定要選一個通俗易懂的名字，只有這樣才能抓住顧客的眼球。你的名字一定要符合當地居民的習俗與偏好，必要時可以諮詢專業的廣告公司。消費者會記住那些響亮或是詼諧幽默的名字，並會介紹給自己的朋友和家人。有誰會走進一家名字叫&ldquo;喫土(Eat Dirt)&rdquo;的咖啡館呢?千萬別笑，這個名字真實存在。這個案例很好地說明了名字對於咖啡廳的重要性。</p>
<p>
	　　9.你的清算和盤點工作做得不夠</p>
<p>
	　　一定要做到一日一清算，一週一盤點。熟悉每一件商品的成本、利潤率和製作配方，以及商品的庫存餘量。控制員工成本，付清你的房租，要做到所有的花銷都有據可依，避免出現灰色支出。一定要建立起完善的管理和清算體系，要做到即便不在店裏，你也能實時掌控店內發生的一切事情。</p>
<p>
	　　10.你對自己到底有多少錢根本沒底</p>
<p>
	　　一定一定要親自審查每一筆支出，一定要做到對銀行賬戶裏的餘額心中有數。如果你連自己有多少錢都沒底，那我勸你趁早別做生意了。</p>
<p>
	　　11.你沒有給自己留後路</p>
<p>
	　　一定要給自己留條後路。在咖啡廳的經營過程中，經常會出現一些意想不到的開支，例如3年後你的店面需要翻新，到那時一定要拿得出錢纔可以。</p>
<p>
	　　12.你的設備質量太差</p>
<p>
	　　一定要購置好的咖啡機和咖啡磨。如果你的設備老是出問題，或是沒有定期保修，你將無法保證咖啡廳的正常經營。一定要和廠商簽訂定期保修服務。一旦出現問題，要保證廠家能夠第一時間到店維修。不僅是咖啡機，你的咖啡磨甚至是燒水壺也需要定期保養。品質太次的設備是無法保證咖啡的品質持久穩定的。</p>
<p>
	　　13.你和供應商的關係處的太差</p>
<p>
	　　與供應商建立良好的合作關係是咖啡廳成功的基礎所在。一定要按時付款，有問題及時諮詢。你不付錢，他們不供貨，你的咖啡廳也就離關張不遠了。</p>
<p>
	　　咖啡行業的門檻看似很低，實則很高。每一位想要開咖啡廳的人都必須做好前期的準備工作。記住，經營咖啡廳對人的精神和肉體都是極大的考驗。只有真正愛咖啡、懂經營的人才能最終取得成功!</p>
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'咖啡專家總結咖啡館失敗的13個點_知識_咖啡館經營_中國咖啡網'

'咖啡,專家,總結,咖啡館,敗的,13個點,你的,咖啡廳,缺乏'

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