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'<p>
咖啡館是以定點營業的方式，也就是“坐銷”的形式;就好比一棵樹固定在一處地盤生根發芽，因此有人稱其爲“植物性”的企業，然而在行銷導向的今日，消費者需求與慾望義使得經營不斷地改變。消費意識逐漸多樣化與個性化，再加上市場競爭日趨激烈，因此在咖啡館經營上絕不能守着店鋪靜待顧客來。</p>
<p style="text-align: center; ">
<img alt="" src="/uploads/allimg/150627/3-15062G35056157.jpg" /></p>
<p>
一、營業額最爲重要</p>
<p>
對咖啡館的經營者來說，每天的營業額是經營者在整個營運過程中是最關切的問題。爲求管理上的效果起見，每家咖啡館往往都定有營業的目標，更訐細者甚至還定了區位，商品乃至細緻的目標，以作爲衡量每天營業情況的比較基準。如果我們進一步加以探討，那就是銷售計劃了，因爲營業目標的設定是整體銷售計劃的一部分.所以一家咖啡館若欲建立營業目標的體系，則對於銷售計劃的擬定必須加以瞭解。</p>
<p>
二、經營的方針</p>
<p>
當然，咖啡館在進行銷售計劃的擬定時，一定要依據設定的經營方針，而後再依營業額的預測，日標庫存量的推算、損耗額的預估，採購預定額的估算以及預定毛利的推算等順序依次推算，以完成整體的銷售計劃。由於整個計劃過程必須以數據作爲依據，所以數據庫資料的建立，是進行銷售計劃擬定時必備的條件、同時這些數據資料又與商品計劃具有密切的關係，所以我們必須認識：即使是小型的咖啡屋也應以數據作爲基礎.如此纔有客觀的衡量標準，而不是單憑印象、感覺、觀察等因素。</p>
<p>
三、定點營業的性質</p>
<p>
咖啡館經營最主要的方式就是定點營業，因此往往形成“坐銷”;並且其營業額是通過每位來店顧客的飲用而逐漸累積的.就好比一棵樹固定在一處地盤生根發芽，因此有人稱其爲“植物性”的企業，然而在行銷導向的今日，消費者需求與慾望義使得經營不斷地改變。消費意識逐漸多樣化與個性化，再加上市場競爭日趨激烈，因此在咖啡館經營上絕不能守着店鋪靜待顧客來，而必須積極地去開發潛在的顧客。所以不斷地開發新的喝法，採購新的貨色、充實吧檯的陳列、講究咖啡館的裝潢、強化顧客的服務等措施，都是經營上不可或缺的。</p>
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