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'<div>
制定周密的營銷策略</div>
<div>
營銷策略就是對市場營銷的四要素：產品(Product)、價值(Price)、分銷(Place)和促銷(Promotion)進行有機組合的方式，組合方式應做到因時、因地、因人而宜。比如，由於各個國家的消費水平、生活環境和人文觀念的不同，很多跨國公司在企業新產品產品上市價格、定位、包裝等方面都會因國家或地區的不同而各異。</div>
<div>
總之，在新咖啡產品推入市場時，有着很多不確定因素可能會影響最終的結果。所以企業在推出新產品時，一定要注意以上四個事項，選擇合適的時間、潛力的市場、合適的投入地點，再製作行之有效的營銷策略，這樣才能更好把新產品打入市場，搶佔市場新份額，從而取得更好的經濟效益。</div>
<div>
選擇合適的投入地點</div>
<div>
一般而言，咖啡大企業可選擇在一個較大的地區或區域內推出咖啡企業新產品產品，當市場反應不錯時，迅速將咖啡企業新產品產品推向全國市場甚至國外市場;而中小企業則可選擇在一些中心城市投產試用，待站穩腳跟後，再層層推進，迅速佔領更大的市場。同時，咖啡企業也可選擇將企業新產品產品先投入到需求量較大的目標市場，如東歐的捷克和中國的哈爾濱都是啤酒消費量較大的國家和城市，英國的“廠牌”啤酒就是選擇這種方式首先進入這兩個目標市場</div>
<div>
選擇有潛力的目標市場</div>
<div>
目標市場是指企業在細分市場的基礎上，根據自身資源優勢所選擇的主要爲之服務的那部分特定的顧客羣體。在選擇目標市場時需考慮市場的潛力、競爭狀況、咖啡企業資源與市場的吻合度以及市場的投資回報率。選擇目標市場就是選擇良好的營銷機會，最大限度地擴大市場佔有率。這就需要咖啡企業儘早確定目標顧客羣體，瞭解目標顧客的心理需求，有的放矢，用最少的投入爭取到更多的顧客。</div>
<div>
確定恰當的投放時間</div>
<div>
咖啡企業新產品產品上市要選擇最佳時機，季節性產品尤其不能延誤和耽擱。在競爭對手也將推出類似企業新產品產品的情況下，既可以搶先進入市場，建立消費者對品牌的意識和偏好;也可以延後進入，從而節省廣告費用，瞭解市場需求量的反應;還可選擇同時進入，與競爭者分擔促銷費用，分擔風險。</div>
<div>
爲了在咖啡行業佔據有利地位，也爲了自身發展，咖啡企業都會研發新產品，並儘早將之投入市場。與老產品相比，新產品的被認可度還是比較低的，所以如何將新產品更好地推入市場成爲了企業都在尋求的問題。從市場分析來看，在新產品投入市場時，主要有四個事項需要注意，這四處把握好了，新產品進入市場之路就會順利許多<img alt="" src="/uploads/allimg/161209/8-16120Z9513L61.jpg" style="width: 293px; height: 220px;" /></div>
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