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'咖啡連鎖店品牌父親節大PK 您會選擇哪家?'

'/uploads/allimg/150621/3-150621144556327.jpg'

'咖啡,連鎖店,品牌,父親節,您會,選擇,哪家,中國,咖啡,市'

'中國的咖啡市場是個大蛋糕，每年以15%的驚人速度在增長，遠遠高於全球的2%，除了星巴克這樣的國外咖啡巨頭，韓系咖啡也不斷入侵，而中國的本土咖啡更是百花齊放，整個咖啡加盟連鎖市場拼得火熱。真正吸引消費者的是咖啡所衍生出來的文化，比如馬上來臨的父親'

'88'

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'9'

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''

'2015-06-21 14:46:04'

'2015-06-21 14:46:02'

'33518'

''

''

''

''

''

''

''

''

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''

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NULL

'<div style="text-align: center;">
	<img alt="" src="/uploads/allimg/150621/3-150621144556327.jpg" /></div>
<div>
	　　中國的咖啡市場是個大蛋糕，每年以15%的驚人速度在增長，遠遠高於全球的2%，除了星巴克這樣的國外咖啡巨頭，韓系咖啡也不斷&ldquo;入侵&rdquo;，而中國的本土咖啡更是百花齊放，整個咖啡加盟連鎖市場拼得火熱。真正吸引消費者的是咖啡所衍生出來的文化，比如馬上來臨的父親節、端午節，到底什麼樣的品牌更適合中國人與家人、朋友的社交聚會?下面就來分析一下各個品牌的情況!</div>
<div>
	&nbsp;</div>
<div>
	　　星巴克</div>
<div>
	&nbsp;</div>
<div>
	　　進入中國市場較早的星巴克，在國內知名度比較高，是目前市場佔有率最大的咖啡連鎖店，其門店超過千家。星巴克本身所帶有的美式基因決定了它更追求時間效率，它採用全自動的咖啡機，快速製作咖啡，外賣營銷是其重要的營銷手段。</div>
<div>
	&nbsp;</div>
<div>
	　　CAFEEPASCUCCI(帕斯庫奇咖啡)</div>
<div>
	&nbsp;</div>
<div>
	　　CAFFEPACUCCI是意式咖啡的正宗代表，品牌歷史源於1883年。在一百多年的發展中，始終堅持家族式經營，從總部把分店開遍全球，店面數量達1500餘家。</div>
<div>
	&nbsp;</div>
<div>
	　　COSTA</div>
<div>
	&nbsp;</div>
<div>
	　　比星巴克晚進入中國的COSTA，是英倫風格，它在中國的門店數量有200多家，對咖啡豆的品質要求比較高，在咖啡口感上有自己獨特的品味。在經營模式上，也是直營的連鎖方式，有強大的後盾作支撐，與星巴克在繁華地段展開競爭。對中國咖啡連鎖市場抱着巨大的野心。</div>
<div>
	&nbsp;</div>
<div>
	　　咖啡陪你</div>
<div>
	&nbsp;</div>
<div>
	　　咖啡陪你進入中國市場最晚，但短短几年，快速擴張，現在已超過600家門店，可以說是創造了中國市場的奇蹟。韓派的咖啡店的環境一般比較舒適，消費者喜歡呆在裏面學習、聊天。但因爲咖啡陪你的迅速擴張，現在陷入資金鍊斷裂，被加盟商追債的境地，後期管理不到位，也致使各店的口味品質不一，其品牌受到很大的傷害。</div>
<div>
	&nbsp;</div>
<div>
	　　MYZONECOFFEE我的地盤咖啡</div>
<div>
	&nbsp;</div>
<div>
	　　除了幾大知名咖啡加盟連鎖品牌，其它加盟品牌也有很多，並且都在走精細化市場之路，以互聯網、創業主題的、動漫主題的。比如MYZONE咖啡，MYZONE打造了自己的動漫文化品牌，主打好玩主題，在統一品牌文化基礎上量身定做不同風格的咖啡店，目前已有200餘家的戰略合作加盟店。</div>
<div>
	&nbsp;</div>
<div>
	　　中國咖啡加盟連鎖市場雖然前景巨大，但在如此激烈的競爭環境中，也要結合中國人特有的品味與社交習慣，不能一味爲搶佔市場而忽視最重要的運營管理能力提升與產品的升級、創新改造。</div>
'

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