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'<p style="text-align: center; ">
<img alt="" src="/uploads/allimg/150615/3-150615145G0510.jpg" /></p>
<p>
採訪魏凌鵬的時候是中午12點半，剛好是SCAE(歐洲精品咖啡協會)咖啡師認證課程的午休時間。緊張的採訪，聊的卻是一個悠閒的話題：如何煮出一杯滋味悠長的咖啡?</p>
<p>
在開始思考這個問題之前的很長一段時間裏，魏凌鵬對咖啡的印象僅僅停留在一包包袋裝的速溶咖啡上。此後，隨着一家家咖啡連鎖店進入中國，他對咖啡的認識進入新層面，逐漸產生了濃厚的興趣。這種興趣讓他開始深入瞭解關於咖啡的每一個細節，直至離職創業，如今成爲北京咖啡沙龍實體店及培訓機構的創始人。</p>
<p>
“咖啡是一種文化，對咖啡知識的瞭解更是一個不斷學習的過程。”魏凌鵬告訴記者，他最初對咖啡的接觸，就是用摩卡壺、虹吸壺在自己家裏玩。越覺得有意思，越發現咖啡知識的龐雜。“咖啡有一條完整的產業鏈，從前期咖啡豆的種植、處理、貿易，到之後的烘焙、製作和經營，每一個環節都充滿着學問。”</p>
<p>
2005年前後，魏凌鵬從一家國企辭職開始專門做咖啡，不僅建立起自己的精品咖啡實體店，還做起了咖啡知識技術的培訓。</p>
<p>
在魏凌鵬看來，這樣的創業行動跟隨的是當前全世界流行的一種精品咖啡文化趨勢。“從咖啡豆的選擇上就開始精品化，選擇品質極佳的咖啡豆，對咖啡從烘焙到煮制的方式、技術都有着特殊的要求，也需要更多的咖啡知識來支撐。”</p>
<p>
魏凌鵬告訴記者，這種精品咖啡理念興起於上世紀70年代，但真正在全世界大範圍流行則是最近10年內的事情。在這種趨勢之中，魏凌鵬也感知到了國人對咖啡的熱愛這幾年與日俱增，“中國現在喜歡咖啡的人、想開休閒咖啡廳和專業咖啡店的人越來越多”。</p>
<p>
魏凌鵬認爲，雖然從數量上講，開精品咖啡店的人沒有開一般意義上的連鎖咖啡店的多，但精品咖啡店是一個全球趨勢。國人經濟實力、消費水準的提升也帶動着這個行業不斷向前發展。“咖啡烘焙機的銷售就能反映出這一點，一些五六年前才進入國內的外國品牌，這幾年在國內的銷量都呈現出幾何倍數的增長，因爲經營精品咖啡店的人越來越多了。”</p>
<p>
不僅如此，魏凌鵬自己的經歷也傳遞出類似的感受：2012年，魏凌鵬成爲國內第一個考取歐洲精品咖啡協會咖啡品鑑師資格的人。當時在國內沒有考點，要考就得遠赴重洋。但也就是在這3年間，國內也建立起考點，想考的人不用再長途跋涉去國外。此外，國際認證的咖啡品鑑師3年前在全世界只有不到2000人，魏凌鵬是中國第一人。而現在，中國通過認證的品鑑師已經有200名左右。</p>
<p>
記者在採訪中也能感受到魏凌鵬對於咖啡的獨特情懷。他反覆向記者強調，精品咖啡店的理念是“想把咖啡更好的一面表現出來”。想要達到這個要求，能夠讓客人品嚐到世界各地不同產區風味的精品咖啡，需要精品咖啡店的老闆、員工具備更專業的咖啡知識，甚至是覆蓋整個產業鏈的咖啡知識，如對咖啡的種植、加工處理、烘焙、品嚐、儲存、研磨、萃取等各個環節有清晰的瞭解。“所有的環節最終都是爲口味服務的。對好咖啡感興趣的客人也希望更多地瞭解關於咖啡的訊息，如果能很好地和客人溝通，自然也能幫助客人更好地品嚐，最終讓越來越多的人融入咖啡文化中。”</p>
<p>
採訪中，魏凌鵬也不否認，有許多消費者的喜好與自己期望的認知有距離。“一般的消費者還是認爲咖啡是那種又苦又澀的飲品，如果你介紹說某種咖啡具有很好的甜感、酸質、花香、豐富的水果風味，他可能很難接受。”在魏凌鵬看來，這就需要慢慢地推廣、傳播、分享、甚至是培訓，“隨着大家咖啡消費量的增加，喜歡高品質精品咖啡的消費者數量也會增加”。讓更多的人理解精品咖啡、認同精品咖啡，這也正是他努力的方向。</p>
<p>
來源：經濟日報</p>
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'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-33263-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://bak.gafei.com/views-33263' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '33263',
'm' => 'index',
) |
