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'據財富情報公司 Wealth-X 最新數據，星巴克主席兼 CEO Howard Schultz 目前的個人淨資產達 23億美元。從白手起家到咖啡帝國締造者，Schultz 說他只是在別人停下來休息的時候，還在奔跑。 Howard Schultz 出生於紐約布魯克林 Canarsie 一個猶太工薪家庭。母親'

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'2015-06-10 11:04:18'

'2015-06-10 11:04:14'

'32742'

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'<center>
	<img alt="" src="/uploads/allimg/150610/11041460Q-0.jpg" /></center>
<p>
	　　據財富情報公司 Wealth-X 最新數據，星巴克主席兼 CEO Howard Schultz 目前的個人淨資產達 23億美元。從白手起家到咖啡帝國締造者，Schultz 說他只是在別人停下來休息的時候，還在奔跑。</p>
<center>
	<img alt="" height="333" src="/uploads/allimg/150610/1104142414-1.jpg" width="500" /></center>
<p>
	　　Howard Schultz 出生於紐約布魯克林 Canarsie 一個猶太工薪家庭。母親Elaine是位全職家庭主婦(後來是前臺接待員)，父親 Fred 是一名藍領工人，做過很多工作：卡車司機、工廠工人、出租車司機等。</p>
<center>
	<img alt="" height="333" src="/uploads/allimg/150610/11041412H-2.jpg" width="500" /></center>
<p>
	　　大學畢業，Schultz 在施樂公司銷售培訓項目處找到一份工作，這份工作爲他積累了豐富的銷售經驗。五年後，跳槽至瑞典公司Perstorp旗下Hammarplast公司，主要出售滴濾咖啡壺等家居用品。沒多久，Schultz 被提升爲副總裁兼總經理，領導一個銷售團隊。圖爲1992年星巴克上市。</p>
<center>
	<img alt="" height="500" src="/uploads/allimg/150610/1104146110-3.jpg" width="416" /></center>
<p>
	　　1961年，Schultz 七歲的時候，父親 Fred 在開卡車運送尿布的途中弄斷了腳踝。當時，Fred 既沒有醫療保險，也沒有工傷賠償金，整個家庭失去了收入來源。他一直忘不了父親躺在沙發上，腿上打着石膏的樣子。從某種程度上說，Schultz 後來取得的重大成功是爲了向父親致敬。</p>
<center>
	<img alt="" height="333" src="/uploads/allimg/150610/1104141919-4.jpg" width="500" /></center>
<p>
	　　Schultz 在 Hammarplast 工作期間，當時星巴克在西雅圖有四家店。某次星巴克從 Hammarplast 定了大量滴濾咖啡壺，數量之多吸引了Schultz 的注意。出於好奇，Schultz 來到西雅圖，與星巴克當時所有者 Jerry Baldwin 和 Gordon Bowker 會面。圖爲歷史上第一家星巴克，於1971年開業，位於西雅圖派克市場。</p>
<center>
	<img alt="" height="333" src="/uploads/allimg/150610/1104141631-5.jpg" width="500" /></center>
<p>
	　　他被創始人的創業激情和勇氣震驚了，因爲星巴克非常小衆，只能吸引到一小部分美食家和咖啡愛好者。如果加入星巴克，要換地方工作而且收入驟減。Schultz 確信這是正確的決定。他花了一年的時間才說服 Baldwin 僱傭他爲營銷總監。圖左起：星巴克創始人 Zev Siegl，Jerry Baldwin 和 Gordon Bowker。</p>
<center>
	<img alt="" height="333" src="/uploads/allimg/150610/1104141216-6.jpg" width="500" /></center>
<p>
	　　Schultz 事業和星巴克命運同時改變是在派他參加米蘭國際用品家居展。在米蘭時，遇到好幾家意式咖啡吧，店主對顧客的名字、喜好一清二楚，爲他們提供卡布奇諾、咖啡拿鐵等。Schultz 明白咖啡與人之間其實是有人情關係的，而不僅僅只是一家咖啡店。&ldquo;這就是所謂的靈光一閃吧&rdquo;。</p>
<center>
	<img alt="" height="333" src="/uploads/allimg/150610/1104142957-7.jpg" width="500" /></center>
<p>
	　　1985年，Schultz 離開星巴克創立自己的咖啡店：Il Giornale。離開星巴克 2年時間裏，把他所理解的意大利咖啡文化複製到 Il Giornale 身上。Il Giornale 很快在消費者中流行開來。1987年，Il Giornale 收購星巴克，Schultz 從此成爲星巴克公司 CEO。圖爲2006年Schultz 中國星巴克某店開業。</p>
<center>
	<img alt="" height="333" src="/uploads/allimg/150610/1104142a5-8.jpg" width="500" /></center>
<p>
	　　2008年，當星巴克陷入財政危機時，臨時關閉美國7100家門店，讓咖啡師接受再培訓，以做出完美的意式咖啡。接下來 2年，星巴克實現了大規模好轉。如今，星巴克在全球 65個國家有超過 2.1萬家店鋪，公司估值達 770億美元。</p>
<p>
	　　來源:一財網</p>
'

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  'c' => 'show',
  'id' => '32862',
  'm' => 'index',
)