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'<div>
雲南普洱是雀巢咖啡的重要種植基地,雀巢咖啡中心的落戶顯得順理成章。數據顯示,雲南的咖農大約有12.3萬戶,種植咖啡面積爲12.4萬公頃左右,而咖啡生豆年產量在7萬到10萬噸。</div>
<div>
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<div>
3月23日在普洱市落成的雀巢咖啡中心,佔地面積3萬平方米。根據項目規劃,中心劃分了兩大功能區,一部分爲雀巢咖啡種植培訓中心和生咖啡豆檢驗室,爲咖農、農學家和咖啡專業人士提供交流和培訓;另一部分爲品質保證實驗室與綜合處理倉儲設施。雀巢方面也表示,隨着當地咖啡豆產量的不斷增長,咖啡中心將爲保障咖啡豆採購提供產收加工設施,以及基於國際標準的優質採購和檢測基準。據悉,雀巢咖啡中心年倉儲裝卸咖啡豆能力將達到10000噸。</div>
<div>
</div>
<div>
去年3月,雀巢投資的雀巢咖啡中心在普洱動工,當時就計劃在2015-2016年咖啡採購季投入使用。事實上,雀巢推動普洱的咖啡種植,已經有近30年的歷史。對普洱而言,咖啡逐漸成爲其代表產業之一,並因此被譽爲“中國咖啡之都”。分析觀點認爲,雀巢咖啡中心的建成,將推動雲南和普洱的咖啡產業,以及擴大在華採購的咖啡豆規模。</div>
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</div>
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中國將成雀巢最大咖啡市場</div>
<div>
</div>
<div>
不過,雀巢公司在全球並不經營任何自有的商業性咖啡種植園,而是幫助市場所在國成爲含有附加值成品的生產者,以及原材料的生產者。</div>
<div>
</div>
<div>
雀巢在東莞和山東萊西的兩個生產廠所需咖啡豆,就來自雲南種植基地。雀巢在全球建立了26家雀巢咖啡生產廠,其中中國有2家。“在中國,雀巢公司不僅在雲南採購咖啡豆,還在東莞和山東萊西建立咖啡生產廠”。</div>
<div>
</div>
<div>
目前,雀巢除了在雲南普洱研究咖啡品質的雀巢咖啡中心,在中國已經形成了研發網絡,北京、上海、廈門、東莞都有研發中心。雀巢東莞研發中心,主要研發糖果口味等,落戶在徐福記的東莞生產基地。</div>
<div>
</div>
<div>
雀巢在中國的研發網絡,已經覆蓋到全資公司和合資公司的產品。雀巢大中華區總裁張國華說,在中國的研發網絡並非只做技術化生產方法的研究,由於雀巢偏重對消費者的口味變化和消費者的追求變化的理解,也會運用概念研發出新產品。</div>
<div>
</div>
<div>
作爲咖啡市場的領跑者,雀巢高度重視中國市場。雀巢公司首席執行官保羅·薄凱認爲,中國的咖啡市場潛力和發展空間非常大,不同的咖啡業態都得到了很好的發展,“毫無疑問,對於雀巢咖啡來講,中國市場將會是雀巢咖啡最大的市場<img alt="" src="/uploads/allimg/160826/8-160R6092400409.jpg" style="width: 206px; height: 220px;" /></div>
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