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'雀巢擴大在華採購咖啡豆規模 看好中國市場'

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'雲南普洱是雀巢咖啡的重要種植基地，雀巢咖啡中心的落戶顯得順理成章。數據顯示，雲南的咖農大約有12.3萬戶，種植咖啡面積爲12.4萬公頃左右，而咖啡生豆年產量在7萬到10萬噸。 3月23日在普洱市落成的雀巢咖啡中心，佔地面積3萬平方米。根據項目規劃，中心劃'

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'2016-08-26 09:24:04'

'2016-08-26 09:24:03'

'73890'

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'<div>
	雲南普洱是雀巢咖啡的重要種植基地，雀巢咖啡中心的落戶顯得順理成章。數據顯示，雲南的咖農大約有12.3萬戶，種植咖啡面積爲12.4萬公頃左右，而咖啡生豆年產量在7萬到10萬噸。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 3月23日在普洱市落成的雀巢咖啡中心，佔地面積3萬平方米。根據項目規劃，中心劃分了兩大功能區，一部分爲雀巢咖啡種植培訓中心和生咖啡豆檢驗室，爲咖農、農學家和咖啡專業人士提供交流和培訓；另一部分爲品質保證實驗室與綜合處理倉儲設施。雀巢方面也表示，隨着當地咖啡豆產量的不斷增長，咖啡中心將爲保障咖啡豆採購提供產收加工設施，以及基於國際標準的優質採購和檢測基準。據悉，雀巢咖啡中心年倉儲裝卸咖啡豆能力將達到10000噸。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 去年3月，雀巢投資的雀巢咖啡中心在普洱動工，當時就計劃在2015-2016年咖啡採購季投入使用。事實上，雀巢推動普洱的咖啡種植，已經有近30年的歷史。對普洱而言，咖啡逐漸成爲其代表產業之一，並因此被譽爲&ldquo;中國咖啡之都&rdquo;。分析觀點認爲，雀巢咖啡中心的建成，將推動雲南和普洱的咖啡產業，以及擴大在華採購的咖啡豆規模。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 中國將成雀巢最大咖啡市場</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 不過，雀巢公司在全球並不經營任何自有的商業性咖啡種植園，而是幫助市場所在國成爲含有附加值成品的生產者，以及原材料的生產者。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 雀巢在東莞和山東萊西的兩個生產廠所需咖啡豆，就來自雲南種植基地。雀巢在全球建立了26家雀巢咖啡生產廠，其中中國有2家。&ldquo;在中國，雀巢公司不僅在雲南採購咖啡豆，還在東莞和山東萊西建立咖啡生產廠&rdquo;。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 目前，雀巢除了在雲南普洱研究咖啡品質的雀巢咖啡中心，在中國已經形成了研發網絡，北京、上海、廈門、東莞都有研發中心。雀巢東莞研發中心，主要研發糖果口味等，落戶在徐福記的東莞生產基地。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 雀巢在中國的研發網絡，已經覆蓋到全資公司和合資公司的產品。雀巢大中華區總裁張國華說，在中國的研發網絡並非只做技術化生產方法的研究，由於雀巢偏重對消費者的口味變化和消費者的追求變化的理解，也會運用概念研發出新產品。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 作爲咖啡市場的領跑者，雀巢高度重視中國市場。雀巢公司首席執行官保羅&middot;薄凱認爲，中國的咖啡市場潛力和發展空間非常大，不同的咖啡業態都得到了很好的發展，&ldquo;毫無疑問，對於雀巢咖啡來講，中國市場將會是雀巢咖啡最大的市場<img alt="" src="/uploads/allimg/160826/8-160R6092400409.jpg" style="width: 206px; height: 220px;" /></div>
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