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'咖啡吸金力強麥當勞叔叔也心動' |
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NULL |
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'
<table width=\'100%\'>
<tr>
<td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"></div>
<span style="color: rgb(0, 0, 0); font-family: Verdana, Geneva, Arial, Helvetica; font-size: 13px; line-height: 15px;"><img alt="" src="/uploads/allimg/131121/52-131121093000Z6.jpg" style="width: 600px; height: 350px;" /><br />
<br />
星巴克業績在不景氣中強勁成長，麥當勞眼紅也想分杯羹，14日表示將積極推動咖啡銷售。該公司先前已宣<br />
布和卡夫食品集團合作，準備在超市販賣McCafe品牌咖啡。</span><br style="color: rgb(0, 0, 0); font-family: Verdana, Geneva, Arial, Helvetica; font-size: 13px; line-height: 15px;" />
<br style="color: rgb(0, 0, 0); font-family: Verdana, Geneva, Arial, Helvetica; font-size: 13px; line-height: 15px;" />
<span style="color: rgb(0, 0, 0); font-family: Verdana, Geneva, Arial, Helvetica; font-size: 13px; line-height: 15px;"><font> 美聯社報導，執行長Don Thompson在投資人大會強調，麥當勞全球飲料</font><font>業務中，咖啡是成長最快的品項之<br />
一，並強調該公司在咖啡市場的市佔率尚未達到應有份額。</font></span><br style="color: rgb(0, 0, 0); font-family: Verdana, Geneva, Arial, Helvetica; font-size: 13px; line-height: 15px;" />
<br style="color: rgb(0, 0, 0); font-family: Verdana, Geneva, Arial, Helvetica; font-size: 13px; line-height: 15px;" />
<font style="color: rgb(0, 0, 0); font-family: Verdana, Geneva, Arial, Helvetica; font-size: 13px; line-height: 15px;"> 麥當勞美國品牌長暨策略長Kevin Newell指出，全美餐廳的咖啡銷量中，該公司所佔比重不到13%。麥當勞<br />
咖啡最大吸引力在於價格，美國許多分店不分大小杯，一杯只要1美元。該公司近來也力推較貴的咖啡單品，今<br />
年秋天仿效星巴克賣起南瓜拿鐵，下週還計畫推出白巧克力摩卡拿鐵。 麥當勞10月底宣佈與卡夫攜手，在超市<br />
販售McCafe袋裝咖啡，希望藉此打造McCafe的品牌意識。Newell說，此舉是希望能在店內賣出更多現煮咖啡。<br />
McCafe 2009年開賣以來，麥當勞的咖啡銷量已大增70%。 對手搶攻咖啡市場，星巴克倒是老神在在，轉戰<br />
茶品。路透社報導，星巴克10月底在紐約開張旗下首家Teavana茶吧，希望能將銷售咖啡的成功經驗，複製到<br />
茶飲上，預計未來五年內，展店1,000家。 </font><br style="color: rgb(0, 0, 0); font-family: Verdana, Geneva, Arial, Helvetica; font-size: 13px; line-height: 15px;" />
<br />
<br />
<br />
(責任編輯：)</td>
</tr>
</table>
' |
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