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'美媒稱星巴克在華種下自我毀滅種子：已爛大街'

'/uploads/160219/3-160219105209144.png'

'美媒,巴克,在華,種下,自我,毀滅,種子,大街,美國,福布斯'

'美國《福布斯》雙週刊網站2月16日文章，原題：星巴克正在中國種下自我毀滅的種子嗎？人們來這裏，江蘇一家星巴克的員工結結巴巴地跟我說，因爲貴而且顯得奢奢侈？我問。對，奢侈。 她的話總結了星巴克在中國成功之道的一個基本組成部分。上世紀末，星巴克進'

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'2016-02-19 11:02:37'

'2016-02-19 10:52:27'

'48736'

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'<div>
	　　美國《福布斯》雙週刊網站2月16日文章，原題：星巴克正在中國種下自我毀滅的種子嗎？&ldquo;人們來這裏，&rdquo;江蘇一家星巴克的員工結結巴巴地跟我說，&ldquo;因爲貴而且顯得奢&hellip;&hellip;&rdquo;&ldquo;奢侈？&rdquo;我問。&ldquo;對，奢侈。&rdquo;</div>
<div>
	　　</div>
<div>
	　　她的話總結了星巴克在中國成功之道的一個基本組成部分。上世紀末，星巴克進入中國時正逢城市新白領階層的崛起。他們喜歡去咖啡連鎖店，除了出於實用的會面、休息等目的，還有一點就是炫耀自己中上階層的身份。</div>
<div style="text-align: center;">
	　　<img alt="" src="/uploads/160219/3-160219105209144.png" /></div>
<div>
	　　星巴克在中國曾被視爲國際精英聚集之地，它旗下的店面傾向於開在人流密集的高檔地段，全開放式的玻璃窗能讓過往者看清坐在裏面的有錢人。</div>
<div>
	　　</div>
<div>
	　　不過，隨着星巴克計劃未來五年將在華店面從1900家增至4400家，該品牌的高級身份屬性還能繼續下去嗎？</div>
<div>
	　　</div>
<div>
	　　&ldquo;過去，（它成功的）一個原因是，星巴克的飲料比其他咖啡館貴，而且環境好，&rdquo;鄂爾多斯居民葉秋（音）說，&ldquo;如果在店裏喝杯咖啡或者喫塊蛋糕，你可以拍張照片，傳到社交媒體上，你的朋友會認爲&lsquo;他是有錢人&rsquo;，或是&lsquo;他喜歡喝咖啡，很有品位&rsquo;。這就像以前有iPhone的人可以跟朋友炫耀。但現在人們都有錢了，到處都是星巴克和iPhone。&rdquo;</div>
<div>
	　　</div>
<div>
	　　隨着中國白領階層持續快速崛起，能去星巴克消費已不能體現身份。&ldquo;中文裏有個詞叫&lsquo;爛大街&rsquo;，意思是說如果人人都有了，那就沒什麼特別的，&rdquo;葉秋表示，&ldquo;所以如果還有人把在星巴克喝咖啡的照片放網上，別人不會覺得他有錢或者有品位，而會覺得他low。&rdquo;</div>
<div>
	　　</div>
<div>
	　　星巴克進入中國市場時，競爭者很少。但現在情況不同了。多家咖啡連鎖品牌進入中國，比如英國的Costa、香港的太平洋、韓國的漫咖啡和臺灣的上島。而正在全中國開花結果的精品咖啡館，或許是挑戰星巴克統治的最大威脅。</div>
<div>
	　　</div>
<div>
	　　文章來源於環球時報</div>
'

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'美媒稱星巴克在華種下自我毀滅種子：已爛大街_咖啡新聞_中國咖啡網'

'美媒,巴克,在華,種下,自我,毀滅,種子,大街,美國,福布斯'

'美國《福布斯》雙週刊網站2月16日文章，原題：星巴克正在中國種下自我毀滅的種子嗎？人們來這裏，江蘇一家星巴克的員工結結巴巴地跟我說，因爲貴而且顯得奢奢侈？我問。對，奢侈。 她的話總結了星巴克在中國成功之道的一個基本組成部分。上世紀末，星巴克進'

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'/views-48942-[page].html'

''

'https://gafei.com/views-48942'

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