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'開咖啡館前景如何? 咖啡館創業難做嗎？'

'/uploads/allimg/150902/3-150Z21P204139-lp.jpg'

'咖啡館,前景,如何,創業,難做,近年來,隨着,咖啡館,遍地開'

'近年來，隨着咖啡館的遍地開花，咖啡館大戰已然爆發，資本的紛紛介入更是將之推向高潮。而與擁有強大資金背景的國際連鎖巨頭相比，雕刻時光等發展前景廣闊的國內連鎖品牌引來PE/VC的助陣。不可否認的是，由於盈利能力欠缺和缺乏連鎖基因，國內具有投資價值的'

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'2015-09-02 18:01:22'

'2015-09-02 18:02:06'

'38608'

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'<p style="text-align: center; ">
	<img alt="" src="/uploads/allimg/150902/3-150Z21P204139.jpg" style="width: 350px; height: 262px; " /></p>
<p>
	　　近年來，隨着咖啡館的遍地開花，咖啡館大戰已然爆發，資本的紛紛介入更是將之推向高潮。而與擁有強大資金背景的國際連鎖巨頭相比，雕刻時光等發展前景廣闊的國內連鎖品牌引來PE/VC的助陣。不可否認的是，由於盈利能力欠缺和缺乏連鎖基因，國內具有投資價值的咖啡館可謂鳳毛麟角。</p>
<p>
	　　咖啡館大戰</p>
<p>
	　　去年底以來，人們突然發現，一直以來便以&ldquo;慢生意&rdquo;著稱，開新店速度也慢如蝸牛的雕刻時光咖啡館一下子快了起來。此前，雕刻時光一年也就開一兩家新店，自2002年11月，公司正式成立至今也不過開了15家門店而已，可僅是去年12月，雕刻時光便一口氣開了三家新店。成立十年，十年磨一劍的雕刻時光終於迎來了爆發期。</p>
<p>
	　　&ldquo;2013年我們還要成立50家至60家新店。&rdquo;雕刻時光CEO趙珂僮在接受中國證券報記者採訪時表示。據她介紹，雕刻時光度過了創業初期的靜默期後，2005年至2007年開始搭建架構，2007年至2009年開始磨鍊，2009年底開始發力，直到現在迎來爆發。</p>
<p>
	　　當然，畢竟巧婦難爲無米之炊，雕刻時光的發力直至爆發正是藉助了資本的力量。2010年，摯信資本對雕刻時光進行了第一輪投資，2012年，在繼續看好雕刻時光的基礎上，摯信資本又進行了第二輪融資。據趙珂僮介紹，除了摯信資本之外，很多VC/PE也紛紛伸來橄欖枝，&ldquo;現在有三四家正在跟我們談判。&rdquo;</p>
<p>
	　　管中窺豹，可見一斑。PE/VC對雕刻時光的紛紛看好，反映了目前火熱的咖啡館市場及其誘人的前景。調研公司英敏特(Mintel)的數據顯示，中國的咖啡館數量在過去5年翻了一番，從1.5萬家躍升至3萬多家，有1/5的城市消費者表示在過去一年至少去過5次咖啡館;而《中國咖啡市場分析(2012年分析)》預計，未來中國咖啡消費每年增速將達到15%，遠高於2%的全球平均增長速度，與目前700億元的消費總額相比，10年後這一數字將達到1萬億元。其中，85%的咖啡消費將來自速溶咖啡，但論及增長速度，則當屬咖啡館消費的咖啡。</p>
<p>
	　　與此相對應的是，最近兩年咖啡館在中國呈遍地開花之勢，咖啡館大戰已然爆發。不可否認，在中國的咖啡館市場上，星巴克仍然保持着最爲強大的品牌和規模實力，但最近幾年，Costa、太平洋的異軍突起已經對星巴克形成挑戰之勢，而2012年一夜爆紅的漫咖啡則成爲一種&ldquo;現象級事件&rdquo;，以雕刻時光爲代表的咖啡連鎖品牌的發力則代表了一種中國本土新勢力的崛起。</p>
<p>
	　　咖啡大戰自然少不了資本助陣。星巴克自不待言，而太平洋咖啡於2010年被華潤創業以3.26億美元收購了80%的股份後，總算抱上了大樹，Costa背靠的則是華聯。而與之相比，仍處於成長期的本土咖啡連鎖品牌則藉助了PE/VC的力量，除雕刻時光之外，深耕二三線城市的塞納左岸咖啡也頻頻與PE/VC接觸，其目前已與美國福瑞蘭德投資公司簽署了合作備忘錄。</p>
<p>
	　　投資標的稀少</p>
<p>
	　　&ldquo;目前我國大多數咖啡連鎖品牌都是外資，成功的本土咖啡連鎖品牌並不多。&rdquo;已經對雕刻時光進行過兩輪投資的摯信資本董事長鄭慶生在接受中國證券報記者採訪時表示，&ldquo;上島咖啡、兩岸咖啡確切地說是餐飲企業，而國內像雕刻時光這樣專注於做咖啡又具有投資價值的咖啡連鎖品牌可以說是鳳毛麟角。&rdquo;</p>
<p>
	　　鄭慶生表示，摯信資本對雕刻時光情有獨鍾的原因是，一方面，雕刻時光創造了獨特的氛圍，吸引了足夠的客流，保證了持續盈利;另一方面，雕刻時光目標是做全國連鎖，發展前景廣闊。這正符合&ldquo;盈利性+複製性&rdquo;的PE投資邏輯，而以這兩條座標劃界，國內能達到這一標準的咖啡館確實不多。</p>
<p>
	　　實際上，與目前咖啡館市場的火爆相比，國內咖啡館的盈利能力着實讓人擔憂。中國咖啡行業協會祕書長白芳向中國證券報記者表示：&ldquo;國內的咖啡館有一半處於虧損狀態，而幾年前虧損面更大。&rdquo;有業內人士甚至戲言，&ldquo;有多少家咖啡館冒出來，就有多少家咖啡館倒下去。&rdquo;爲此，很多咖啡館不再單純賣咖啡，電影、西餐、炒菜、酒水成了主要的盈利點，咖啡反而成了噱頭。&ldquo;確切地說，很多咖啡館更像是西餐廳。&rdquo;趙珂僮直言。</p>
<p>
	　　在白芳看來，目前很多咖啡館虧損甚至倒閉的原因很多，包括品牌影響力弱、回頭客少、合夥人矛盾突出等原因，而高房租更是成了國內咖啡館&ldquo;不可承受之重&rdquo;。今年6月21日，就連位於北京國貿商城一層的星巴克因租金過高而被迫關閉。</p>
<p>
	　　但不得不說，與國內咖啡館相比，國外咖啡連鎖巨頭在租金方面具有先天優勢。星巴克在租金方面具有強大的談判能力，Costa背靠的華聯和太平洋背靠的華潤則具有強大的地產資源，漫咖啡的快速擴張也是依託和地產商合作。白芳表示，爲了規避這一劣勢，國內咖啡館很多都是&ldquo;自己的房子自己開店&rdquo;，而這也決定了國內咖啡館很難對外擴張。</p>
<p>
	　　另外，國內咖啡館缺少連鎖經營的基因，經營咖啡館的更多是咖啡愛好者，與國際上集團化運營的模式存在很大不同。白芳認爲，單店性質的個性化咖啡館是未來國內咖啡館的發展趨勢，像雕刻時光、塞納左岸咖啡那樣能發展成連鎖品牌的很少。</p>
'

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'開咖啡館前景如何? 咖啡館創業難做嗎？_咖啡館經營_中國咖啡網'

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