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'變身投資人的李靜戴軍,拉來一票兒人爲這個項目站臺' |
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'歷時 16 年的「超級訪問」近期宣佈停播,這擋在內地風光一時的娛樂訪談節目留下了輝煌的收視奇蹟之後不得不和觀衆告別。而說起停播的原因和二人的轉型有關,李靜在微博中寫道:「我們這十六年好像做了一場好長的夢,昨晚終於結束了好斑斕哪那一場叫做青春的' |
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'<div style="text-align: center;">
<img alt="" src="/uploads/allimg/170425/3-1F4251013164A.jpg" style="width: 744px; height: 496px;" /></div>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
歷時 16 年的「超級訪問」近期宣佈停播,這擋在內地風光一時的娛樂訪談節目留下了輝煌的收視奇蹟之後不得不和觀衆告別。而說起停播的原因和二人的轉型有關,李靜在微博中寫道:「我們這十六年好像做了一場好長的夢,昨晚終於結束了……好斑斕哪……那一場叫做青春的夢……醒了,我該去追下一場夢了……」。這下一場夢兩個老搭檔已經在進行中了,就是現在在做的投資。</p>
<h2 style="box-sizing: border-box; position: relative; font-size: 2.3rem; color: rgb(51, 51, 51); padding-left: 15px; line-height: 1.2; border-left: 8px solid rgb(19, 172, 103); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; letter-spacing: 0.5px;">
從娛樂圈到創投圈</h2>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
李靜想起早年自己創辦公司的經歷,「當年我在麥當勞寫 PPT,現在我希望別人遇到自己所謂的伯樂,然後把別人成功的經驗和失敗的經驗都來幫助我」。從主持人到創業者再到投資人,李靜是他們身邊膽子特別大的人。李靜則笑答有好奇心、有膽、有趣,是她追求的生活態度。</p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
李靜去年發起了基金「星創投」,吸納了那英、梁靜、蔣雯麗、戴軍等娛樂圈朋友,身經百戰的企業界明星周航、王江。</p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
Coffee Box 是「星創投」投資的第一個項目。在成立「星創投」之前,李靜就已經和「連長」王江是好朋友,說起「連長」大家都不會陌生,航班管家的 CEO,作爲天使投資人投了 UC 瀏覽器、美團等。後來連長做了 Coffee Box,李靜就「鼓動」戴軍去做天使投資人,「這個人可以讓你下半生衣食無憂」,李靜向戴軍這樣介紹連長。30 秒後,戴軍就答應了,成了 Coffee Box 的天使投資人。</p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
<img alt="9B6A9893.JPG" class="js-lazy loaded" data-="" data-action="zoom" data-image-size="1400,933" data-original="https://dn-geekpark-new.qbox.me/uploads/image/file/ca/06/ca06f24ab5be13d1ca51895593c49d9f.JPG" data-vw="60" src="/uploads/allimg/170425/3-1F42510132T02.JPG" style="box-sizing: border-box; border: 0px; vertical-align: middle; visibility: visible; cursor: pointer; display: block; max-width: 100%; margin: 0px auto; width: 744px; height: 496px;" /></p>
<h2 style="box-sizing: border-box; position: relative; font-size: 2.3rem; color: rgb(51, 51, 51); padding-left: 15px; line-height: 1.2; border-left: 8px solid rgb(19, 172, 103); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; letter-spacing: 0.5px;">
要做改變生活方式的咖啡</h2>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
李靜說因爲咖啡是要送人的,所以應該有一個盒子,又是咖啡就叫 Coffee Box,這個名字就自然而然的就出現了。</p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
連長說做 Coffee Box 這個主意是他三年前在星巴克「蹲點兒」想出來的。「我曾經連續幾個下午在北京星巴克咖啡廳,對每個人做了詳細的記錄,連續 3 個下午的記錄就可以知道其中 30% 是外帶。」「我們想做一個自己能夠生產,能夠外賣的咖啡品牌,做一個咖啡的閉環。」於是 Coffee Box 就這樣誕生了。</p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
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<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
「無處不在,傳情達意」是 Coffee Box 強調的品牌含義,想喝咖啡時候通過連咖啡的微信公衆號下單,咖啡在 15-30 分鐘之內就能送到,哥倫比亞優質咖啡豆和澳洲牛奶,「翻杯不灑」的外送杯型,專利的外送盒包,保證了送到用戶手中的咖啡依然滾燙,口味和品質不變。你也可以選擇下單送給親戚和朋友,連長認爲咖啡不僅僅是提神的飲料,它應該是一種生活方式,還是連接人與人之間的關係的載體。</p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
「有 70% 的人希望送的咖啡當中有一段寄語,就是他希望咖啡有一個傳情達意的方式。比如說這杯咖啡很溫暖,或者今天你過的好嗎?客戶會有這樣的需求」</p>
<h2 style="box-sizing: border-box; position: relative; font-size: 2.3rem; color: rgb(51, 51, 51); padding-left: 15px; line-height: 1.2; border-left: 8px solid rgb(19, 172, 103); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; letter-spacing: 0.5px;">
明星做背書只能「錦上添花」</h2>
<p style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
李靜覺得,明星做投資並不能「雪中送炭」,只能「錦上添花」,如果公司沒有提供優秀的服務和產品,明星效應反而會增加用戶的失望度。Coffee Box 的第一批消費者是圈內的明星,有明星做背書,產品閃着光環也有不少「麻煩」,明星最大的特點就是挑剔。品鑑過很多東西,嘴就特別刁。「這些明星奶奶們、明星大哥們,其實事兒特別多。但是他們給 Coffee Box 挑的毛病纔是最大的價值所在。」</p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
<img alt="9B6A9891.jpg" class="js-lazy loaded" data-="" data-action="zoom" data-image-size="1400,933" data-original="https://dn-geekpark-new.qbox.me/uploads/image/file/c3/c5/c3c56472114b75b0ba78611eb985331a.jpg" data-vw="60" src="/uploads/allimg/170425/3-1F425101341921.jpg" style="box-sizing: border-box; border: 0px; vertical-align: middle; visibility: visible; cursor: pointer; display: block; max-width: 100%; margin: 0px auto; width: 744px; height: 496px;" /></p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
作爲 Coffee Box 的天使投資人,戴軍走到哪裏都會拿一杯 Coffee Box 的咖啡。李靜透露,那英在錄《中國好聲音》的時候,爲了幫 Coffee Box 做宣傳,拿着咖啡就去送給周杰倫了。如此支持 Coffee Box 不僅因爲這是李靜和戴軍自己投的項目,還因爲能夠和自家的生意互補。李靜在上海開了首家美妝咖啡體驗店,是一家「讓女人們既可以體驗化妝,又可以坐下來喝杯咖啡的店」, 體驗店自然不以銷售爲主導,而 Coffee Box 入駐之後輻射到周邊消費咖啡的人羣,一天能賣 200 杯左右,美妝店再跟 Coffee Box 分成,以此降低了運營成本。</p>
<h2 style="box-sizing: border-box; position: relative; font-size: 2.3rem; color: rgb(51, 51, 51); padding-left: 15px; line-height: 1.2; border-left: 8px solid rgb(19, 172, 103); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; letter-spacing: 0.5px;">
用戶在哪裏,咖啡點就開在哪裏</h2>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
目前 Coffee Box 在上海已經擁有了超過 30 家生產點,每天能賣出 1 萬多杯。無店面、無邊際、無現金的「三無」概念讓 Coffee Box 能夠快速的開設生產點,且一個生產點的投資僅有十幾萬。而對於選址,Coffee Box 會從用戶需求和成本結構進行考慮,找到用戶最爲密集、成本相對較低的地方設點。用戶在哪裏,咖啡點開在哪裏。</p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
Coffee Box 除了獲得星創投和戴軍的投資之外,還有中國最專業的物流方向投資機構,曾投資過德邦物流、愛鮮蜂的鐘鼎創投。這次 Coffee Box 在極客加速計劃發起衆籌,以 2015 年 8 月的估值 2.02 億元人民幣開放股權認購。如果你熱愛咖啡,想要和他們一起打造不一樣的中國咖啡品牌,請點擊閱讀原文,註冊成爲極客加速計劃投資人,並參與認購。</p>
<p class="p1" style="box-sizing: border-box; margin: 30px 0px; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", PingHei, "PingFang SC", STHeitiSC-Light, "Microsoft YaHei", "Lantinghei SC", Arial, sans-serif; font-size: 16px; letter-spacing: 0.5px;">
NOTICE : Coffee Box 本次以 2015 年 8 月的估值 2.02 億元人民幣開放股權認購。如果你熱愛咖啡,想要和他們一起打造不一樣的中國咖啡品牌,請點擊<a href="http://www.geeks.vc/" style="box-sizing: border-box; background: transparent; color: rgb(68, 68, 68); text-decoration: none; border-bottom: 1px dashed rgb(68, 68, 68);">極客加速計劃官網</a>,註冊成爲投資人,並參與認購。</p>
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'變身,投資,人的,李靜,戴軍,一票,人爲,這個,項目,站臺' |
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'歷時 16 年的「超級訪問」近期宣佈停播,這擋在內地風光一時的娛樂訪談節目留下了輝煌的收視奇蹟之後不得不和觀衆告別。而說起停播的原因和二人的轉型有關,李靜在微博中寫道:「我們這十六年好像做了一場好長的夢,昨晚終於結束了好斑斕哪那一場叫做青春的' |
cat |
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top |
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pageid |
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markid |
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related |
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urlrule |
'/views-99474-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://bak.gafei.com/views-99474' |
get |
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