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'Coffetel,咖啡,酒店,完美,融合,'

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'2017-05-09 15:06:33'

'100512'

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'<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	<img alt="" src="/uploads/allimg/170516/11-1F516203229C0.jpg" style="width: 564px; height: 687px;" /><br />
	Coffetel，中國酒店業的創舉，是以咖啡爲主題與酒店相結合的全新酒店品類。在國際酒店品牌紛紛進駐中國市場的時候，中國酒店品牌以Coffetel發出自己最響亮的聲音並打破傳統酒店的經營模式。本期中奢訪談，讓我們傾聽James Joyce Coffetel喆&bull;啡酒店副總裁馬建侖的見解。</p>
<h5 style="padding: 0px; margin: 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; line-height: 22px; text-indent: 2em;">
	<span style="font-size: 16px;">開拓中國有品味的中端酒店品牌</span></h5>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	商旅人士越來越渴望有品味的酒店，馬建侖憑藉多年的行業經驗分析商旅客羣的需求。而咖啡文化與酒店業的跨界，除了建築風格與裝飾藝術上讓人有直觀的咖啡文化感受，服務上也融入了主題讓人獲得個性化的享受與知識的刺激，填補了經濟型酒店與奢華酒店之間的市場空白。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	馬建侖從事酒店行業20餘年，曾任國內外多家高星級酒店高級管理人員。他認爲James Joyce Coffetel喆&bull;啡酒店（以下簡稱喆&bull;啡酒店）是中國酒店行業的新嘗試。如今在中國，品味咖啡已經成爲一種樂活時尚的生活方式。無論是購買現成咖啡、還是親手炮製咖啡，都已是人們生活中平常而又熱衷的事情。咖啡文化與酒店行業的跨界是一種嶄新的酒店經營模式，在中國是首創，將會受到商旅人士的歡迎。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	喆&bull;啡酒店是爲了商旅人士而創作的，他們都是社會的中流砥柱與新興力量。現在出差能選擇的酒店，不是昂貴與服務統一化的奢華酒店，就是經濟型的快捷酒店。馬建侖所籌備的喆&bull;啡酒店恰巧可以填補這兩種極端之間的空白，他希望商旅人士能夠用合理的價位享受到精品酒店個性化的品質服務。他認爲隨着生活閱歷的積累、生活品質的提升，人們會形成自己的品味並渴望個性化。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	&ldquo;喆&bull;啡酒店充滿20年代的復古格調，酒店大堂是一個以咖啡廳爲主的多功能配套組合大堂。咖啡式check in、開放式書架、LED媒體牆、歐式火爐以及多種藝術擺件會讓人踏入大堂時耳目一新。酒店裏的人們不僅可以棲息，還可以愜意自在地進行社交活動。穿過咖啡廳大堂，通往客房，Coffetel要素貫穿走廊，客房還有咖啡角和無線wifi等設施。&rdquo;馬建侖介紹。</p>
<h5 style="padding: 0px; margin: 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; line-height: 22px; text-indent: 2em;">
	<strong><span style="font-size: 16px;">多年的差旅生活 瞭解客人的方式</span></strong></h5>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	因爲自己也是常年在外出差，旅途中的期待不是每次都能得到滿足，馬建侖以及其他酒店管理層將他們對於商旅人士的思慮融入酒店。無論是商務洽談的氛圍還是酒店生活的細節，他們都希望客人能感受到別緻與貼心。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	酒店的地理位置是否方便外出辦公、酒店的服務與氛圍是否有品質，這些都是馬建侖出差時所看重的。地理位置與交通配置是喆&bull;啡酒店選址時十分重視的部分。同時，由於城市核心地產的飽和，喆&bull;啡酒店也會選擇一些地理位置較好的、正在經營的三、四星酒店進行託管加盟。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	&ldquo;現在很多人喜歡去咖啡店，除了享用咖啡更重要的是喜歡那裏的社交氛圍。喆&bull;啡酒店壁爐的靈感同樣來源於對差旅生活的觀察與積累，是因爲發現加拿大人喜歡圍坐在壁爐前聊天、聚會。摯友親朋、商務夥伴，約上他們在酒店的大堂咖啡廳喝上一杯咖啡，安坐於沙發上或者壁爐前相聊甚好。&rdquo;馬建侖在這方面感受很深刻。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	他反覆強調客人出差除了一展宏圖，也期待享受自在舒適的生活細節。&ldquo;空中飛人&rdquo;在世界各國出差常常要帶轉換插頭，所以酒店客房裏配備了插頭讓客人輕鬆入住。辦公的時候要用到網絡，所以客房裏配備了wifi。據調查，商旅客羣使用浴缸的機率比較低，而淋浴房相對使用率高。客人在淋浴房不僅可以站着淋浴還可以選擇坐着淋浴。此外，奔波勞累之餘客人還可以在酒店裏享受按摩池。而當獨處的時間來臨，客人也可以從書架上拿下一本讀物享受自己的世界，更可以帶去自己的房間繼續閱讀。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	最後，當衆多靈性匯成品質、咖啡文化與酒店業跨界碰撞，James Joyce Coffetel喆&bull;啡酒店蓄勢待發、並不畏懼行業內的競爭。讓我們期待馬建侖所籌備的中國首個Coffetel精品酒店品牌的表現吧！</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	說起喆&bull;啡酒店，不得不提及鉑濤酒店集團。2013年7月，7天連鎖酒店完成私有化收購，從美國紐交所退市，成立鉑濤酒店集團，引起了中國酒店行業的震動。鉑濤集團推出4個定位不同的中高端酒店品牌，喆&bull;啡酒店便是其中之一，致力打造爲首家以咖啡文化與酒店融合的中端酒店品牌。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	馬建侖透露，鉑濤集團擁有中國酒店業最大規模會員體系，喆&bull;啡酒店不僅能和其他幾個集團子品牌共享集團的會員系統，還能得到鉑濤集團其他全國性的資源與支持。他表示，集團走的就是差異化路線，4個子品牌專注好各自的領域、合力出擊應對市場競爭。衆多國內外酒店品牌在中國生根發芽，是有利於中國酒店業整體繁榮的。而喆&bull;啡酒店不畏競爭，做好了一切準備迎接所有機遇和挑戰。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	第一家喆&bull;啡酒店最快將於明年初開業，預計2017年將開設100家連鎖，主要覆蓋廣州、深圳、重慶、北京、上海、天津、成都、武漢等城市，爲更多商旅人士提供旅途中&ldquo;啡凡存在&rdquo;的體驗。</p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	<strong>嘉賓資料：馬建侖 Mark</strong></p>
<p style="padding: 0px; margin: 20px 0px; color: rgb(51, 51, 51); font-family: \'lucida grande\', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 22px; text-indent: 2em;">
	James Joyce Coffetel喆&bull;啡酒店副總裁，資深酒店營銷專家/國際金鑰匙組織成員。從業20多年，曾任國內外多家高星級酒店高級管理人員，對酒店客房、前廳、市場、銷售、質量管理等有豐富經驗。曾參與負責東莞富盈酒店的籌備、經營及五星級評定工作。先後在希爾森酒店管理有限公司、聯華國際集團酒店開發管理部、東莞南北花園酒店任職總經理。</p>
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''

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