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'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 舊街場（OLDTOWN）活動：股東大會日期：9月7日（星期四）時間：上午10時30分地點：怡保M Root酒店 ●業務焦點： 舊街場（OLDTOWN,5201,主板貿服組）的發展策略集中在加強品牌與業務成長，維持舊街場' |
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'' |
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NULL |
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'<img alt="" src="/uploads/allimg/170906/3-1FZ6110452318.jpg" style="width: 800px; height: 534px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span><br />
<br />
<div>
舊街場（OLDTOWN）活動：股東大會日期：9月7日（星期四）時間：上午10時30分地點：怡保M Root酒店</div>
<div>
</div>
<div>
●業務焦點：</div>
<div>
</div>
<div>
舊街場（OLDTOWN,5201,主板貿服組）的發展策略集中在加強品牌與業務成長，維持“舊街場”爲大馬與區域市場首要的“咖啡連鎖店”。</div>
<div>
</div>
<div>
該公司足跡除了區域市場，也包括國際市場，擴充國際業務，有助提高專營權收費收入，協助維持集團的食品與飲料業務。</div>
<div>
</div>
<div>
集團擴展業務至中國和探討印度支那市場，爲中期內的首要發展市場，包括在香港開設展賣店，重新進入中國市場，同時，已簽署開發緬甸、中國福建省市場的協議。</div>
<div>
</div>
<div>
不過，在國內市場，集團首兩季無法達到預期業績，消費基本面疲弱、關閉一些展銷店，是主要的不利因素。</div>
<div>
</div>
<div>
●年報摘要：</div>
<div>
</div>
<div>
在已結束的財政年，集團取得4億2520萬令吉營業額，上揚8.1%，淨利6000萬令吉，增加770萬令吉或14.7%。</div>
<div>
</div>
<div>
快速消費品（FMCG）領域成長，加強舊街場品牌、轉型產品組合、擴大網上與非網上分銷店。</div>
<div>
</div>
<div>
儘管市場競爭嚴峻，該集團的飲料生產組繼續強勁成長，不論是營業額和淨利皆是，而且是雙位數成長，網上銷量推高快速消費品領域的業績。</div>
<div>
</div>
<div>
在國內市場，舊街場白咖啡仍是大馬白咖啡市場的第一品牌，不過，本地市場保持偏弱，2016下半年經濟形勢、消費信心偏低是主要不利因素，第四季財務表現，受到較高生產成本與促銷宣傳費的衝擊。</div>
<div>
</div>
<div>
集團是在一個高度競爭的市場生產飲料，這市場包括全球、亞太區域與本地，就是集團促銷產品的市場。</div>
<div>
</div>
<div>
品牌定位與產品質量，協助建立大馬、新加坡和香港市場地位，在維持公司市場定位的同時，專注產品質量、進一步瞭解消費者的看法，引進新產品與革新方案，迎合消費者需求。</div>
<div>
</div>
<div>
舊街場（OLDTOWN,5201,主板貿服組）</div>
<div>
</div>
<div>
活動：股東大會</div>
<div>
</div>
<div>
日期：9月7日（星期四）</div>
<div>
</div>
<div>
時間：上午10時30分</div>
<div>
</div>
<div>
地點：怡保M Root酒店</div>
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