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'預計未來五年內，中國咖啡市場仍將保持較高增速'

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'2017-08-02 15:19:56'

'2017-08-02 15:22:13'

'107042'

''

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'<p>
	<strong>　　關注咖評(微信公衆號 vdailycom ) 發現美好咖啡館 開一家自己的小店</strong></p>
<p>
	　　2011年~2016年，中國咖啡市場年複合增長率爲13.5%，2016年市場規模達到147.93億元人民幣。另根據一項在12個內陸城市的調查：32%的城市居民喝咖啡。其中青年男女、家庭主婦、都市白領成爲飲用咖啡增長最快的羣體。全國現在至少開設有至少兩萬家，主要都集中在三線或以上的城市。</p>
<p>
	　　預計未來五年內，中國咖啡市場仍將保持較高增速，年複合增長率維持8.3%左右;到2021年，中國咖啡市場規模將達220.69億元人民幣。在強勁增長以及消費升級下，隨之而來的是咖啡館也不斷更新升級。</p>
<p style="text-align: center;">
	<img alt="" src="/uploads/allimg/170802/12-1FP215215Y24.jpg" style="width: 500px; height: 334px;" /></p>
<p>
	<strong>　　精品化</strong></p>
<p>
	　　隨着咖啡文化的普及，資深的、講究的咖啡行家越來越多，自動咖啡機沖泡的咖啡已經難以滿足他們的需求，他們追求更個性化、更高品質的精品咖啡，熱衷於手衝、冰滴、虹吸等精品咖啡的製作手法。</p>
<p>
	　　都說日本餐飲行業的現態，就是中國餐飲發展的明日之路，咖啡亦是。日本僅僅在東京就有超過八萬家的咖啡館，每一家都調性突出、精彩紛呈，如星巴克這樣的國際大品牌也非高枕無憂，近些年已開始走精品路線，想方設法加碼自己的競爭力。</p>
<p>
	<strong>　　產品創意</strong></p>
<p>
	　　餐飲行業有一個28法則，即80%的銷售額由20%的產品來承擔;餐飲業是個非常容易同質化的業態，這意味着產品迭代升級非常重要。從Flat White、氮氣沖泡到Asskicker超濃咖啡&hellip;&hellip;越來越呈現創意化</p>
<p>
	<strong>　　寫字樓咖啡以及外賣化</strong></p>
<p>
	　　香港電影中很多小咖啡館開在寫字樓裏，爲寫字樓增加輕鬆的氛圍，讓工作也有了新鮮感。寫字樓是咖啡消費人羣最集中的場所，喝咖啡習慣的人多而且也便於爲樓內商務人士提供消費場地，越來越多的咖啡館都將選址鎖定在寫字樓內。</p>
<p>
	　　北京和上海從去年的時候開始，低成本運營的平價的寫字樓咖啡市場開始發展，以外送爲主，輻射周邊住宅和寫字樓。寫字樓咖啡之所以在一線城市蓬勃發展，因爲一線城市生活方式西化程度高、收入水平較高、外企衆多、以及公司的各種會議和加班等剛需。</p>
<p>
	<strong>　　場景消費多樣化、小而美</strong></p>
<p>
	　　餐飲行業想要創造一個彈眼落睛的全新產品並不容易，這涉及到文化和大衆對口味的接受度，可以試試&ldquo;創新場景&rdquo;，一樣能帶來意想不到的效果。因爲競爭激烈、房租高企等壓力，咖啡館正越來越小型化，並且也在打破傳統咖啡館的場景侷限。</p>
<p>
	　　雖然中國大陸咖啡市場約有700億規模，但僅與臺灣地區持平，遠不及與韓國和日本;並且有着沿海發達城市與內陸不發達小城市冰火兩重天的格局，距離成熟的市場還有巨大的差距，但也有着巨大的發展空間。</p>
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