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'往咖啡裏面加黃油什麼鬼？硅谷創企憑這個idea獲1900萬美元融資'

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'專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style ) Dave Asprey因爲鼓勵硅谷高管在其特調咖啡里加入黃油而爲人所知，近日，他又獲得了1900萬美元融資。 Asprey和他的生活品味公司Bulletproof 360號稱能去除咖啡裏的真菌黴素，真菌黴素是一種黴，喫下去'

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'2017-05-26 13:09:51'

'2017-05-26 13:11:01'

'102130'

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'<span style="font-size:16px;"><img alt="" src="/uploads/allimg/170526/3-1F526131030Y0.jpg" style="width: 800px; height: 480px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span></span><br />
<br />
<div>
	<span style="font-size:16px;">　　Dave Asprey因爲鼓勵硅谷高管在其特調咖啡里加入黃油而爲人所知，近日，他又獲得了1900萬美元融資。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　Asprey和他的生活品味公司Bulletproof 360號稱能去除咖啡裏的真菌黴素，真菌黴素是一種黴，喫下去會讓人生病。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　Asprey說，在其他咖啡品牌裏，75%的都含有大量真菌黴素，它們時時刻刻侵襲着這些美國科技行業領導的大腦和身體。但是，只需花18.95美元，你就可以買一包Asprey的&ldquo;升級版&rdquo;特調咖啡，絕對不含真菌黴素。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　不過，Asprey的宣傳可能站不住腳。真菌黴素存在廣泛，包括穀物、咖啡等等，如果攝入量過大，必然是有傷害的，甚至還會致癌。但是，世界上大多數咖啡公司都清楚這個道理，並且通過溼處理的辦法來清除。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　Bulletproof表示，這樣是完全不夠的，而他們擁有一些特殊處理技術。然而，儘管該公司宣傳強勢，還是有人表示在Asprey的咖啡裏發現了真菌黴素。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　美國國家衛生研究院的數據顯示，每天喝4杯以上咖啡的美國人，身體中的真菌黴素含量依然在標準線以下。由於在正常烘焙過程後真菌黴素含量過低，國家衛生研究院認爲沒有繼續的必要，因而停止了研究。因此可以說，真菌黴素不是特別需要擔心的問題。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　想在健康衛生行業獲得忠實用戶，必然要有些過人之處。Bulletproof的說服力就在於Asprey自己的故事，他花費了100萬美元&ldquo;探索&rdquo;自己的身體，不斷嘗試、失敗、再嘗試，最終減掉了100磅（約45公斤）。不過說真的，任何一個鼓勵消費者在白開水裏加黃油的銷售，大概都會受到極大關注。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　雖然我們不清楚該公司的具體銷售數據，但他們似乎已經說服了風投。此輪融資由CAVU Venture Partners領投，原投資人Trinity Ventures（投資過星巴克）跟投。Bulletproof在此前的A輪融資中獲得900萬美元，截至目前融資總額爲2800萬美元。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　剛剛出了新書的Asprey計劃今年多開幾家零售店，先從紐約市開始。他現有的兩家Bulletproof咖啡館均位於南加州。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">　　本文來自獵雲網，如若轉載，請註明出處：http://www.lieyunwang.com/archives/315911</span></div>
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