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'往咖啡裏面加黃油什麼鬼?硅谷創企憑這個idea獲1900萬美元融資' |
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'專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style ) Dave Asprey因爲鼓勵硅谷高管在其特調咖啡里加入黃油而爲人所知,近日,他又獲得了1900萬美元融資。 Asprey和他的生活品味公司Bulletproof 360號稱能去除咖啡裏的真菌黴素,真菌黴素是一種黴,喫下去' |
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'<span style="font-size:16px;"><img alt="" src="/uploads/allimg/170526/3-1F526131030Y0.jpg" style="width: 800px; height: 480px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span></span><br />
<br />
<div>
<span style="font-size:16px;"> Dave Asprey因爲鼓勵硅谷高管在其特調咖啡里加入黃油而爲人所知,近日,他又獲得了1900萬美元融資。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> Asprey和他的生活品味公司Bulletproof 360號稱能去除咖啡裏的真菌黴素,真菌黴素是一種黴,喫下去會讓人生病。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> Asprey說,在其他咖啡品牌裏,75%的都含有大量真菌黴素,它們時時刻刻侵襲着這些美國科技行業領導的大腦和身體。但是,只需花18.95美元,你就可以買一包Asprey的“升級版”特調咖啡,絕對不含真菌黴素。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 不過,Asprey的宣傳可能站不住腳。真菌黴素存在廣泛,包括穀物、咖啡等等,如果攝入量過大,必然是有傷害的,甚至還會致癌。但是,世界上大多數咖啡公司都清楚這個道理,並且通過溼處理的辦法來清除。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> Bulletproof表示,這樣是完全不夠的,而他們擁有一些特殊處理技術。然而,儘管該公司宣傳強勢,還是有人表示在Asprey的咖啡裏發現了真菌黴素。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 美國國家衛生研究院的數據顯示,每天喝4杯以上咖啡的美國人,身體中的真菌黴素含量依然在標準線以下。由於在正常烘焙過程後真菌黴素含量過低,國家衛生研究院認爲沒有繼續的必要,因而停止了研究。因此可以說,真菌黴素不是特別需要擔心的問題。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 想在健康衛生行業獲得忠實用戶,必然要有些過人之處。Bulletproof的說服力就在於Asprey自己的故事,他花費了100萬美元“探索”自己的身體,不斷嘗試、失敗、再嘗試,最終減掉了100磅(約45公斤)。不過說真的,任何一個鼓勵消費者在白開水裏加黃油的銷售,大概都會受到極大關注。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 雖然我們不清楚該公司的具體銷售數據,但他們似乎已經說服了風投。此輪融資由CAVU Venture Partners領投,原投資人Trinity Ventures(投資過星巴克)跟投。Bulletproof在此前的A輪融資中獲得900萬美元,截至目前融資總額爲2800萬美元。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 剛剛出了新書的Asprey計劃今年多開幾家零售店,先從紐約市開始。他現有的兩家Bulletproof咖啡館均位於南加州。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 本文來自獵雲網,如若轉載,請註明出處:http://www.lieyunwang.com/archives/315911</span></div>
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